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All Journal Ars: Jurnal Seni Rupa dan Desain DeKaVe
Karina Rima Melati
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Arts Humanities

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KONSUMSI DAN PRAKTIK MODERNITAS DALAM IKLAN ENAMEL ZAMAN KOLONIAL DI HINDIA Karina Rima Melati
Ars: Jurnal Seni Rupa dan Desain No. 9/ September - Desember 2008
Publisher : Fakultas Seni Rupa dan Desain, Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/ars.v3i9.109

Abstract

indonesia in netherlands colonization era experienced a western modern industrialization which was signified by liberal economic system application. This economic system led to the production of new regulation and mass communication media, including commercial advertisements. Advertisements which were actually persuasive messages of the offered product and service conveyed to the target audiences played a role in constructing a dynamic consumption culture and supporting the existing modern industries. One type of it was the enamel advertisement. It was made of a 2-3 millimeterthick iron plaque with an eye- catching visualization so that it attracted a lot of attention from the people.This kind of advertisement became a crucial part to translate the consumers’ taste which was built in the consumptive culture dynamics. Its verbal and visual signs revealed the employed social- economic system of the target audiences.            Keywords: artefact of modern industry
IKLAN ENAMEL DAN PENGGAMBARAN PERUBAHAN KOTA DI ZAMAN HINDIA BELANDA Karina Rima Melati
DeKaVe Vol 3, No 6 (2013): DeKaVe Vol. 03 No. 06 2013 Juli- Desember 2013
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (9595.981 KB) | DOI: 10.24821/dkv.v3i6.882

Abstract

Ads enamel is present as part of a media phenomenon in the world of advertisingcommunication made with a complex reproductive techniques and has a characteristic thatdistinguishes it from other advertising media. Factors affecting the visual content of the message inthe repertoire of developmental enamel advertising in Indonesia, developed along with the progressespecially in the areas of economy, as well as an attempt penetration with idioms - idioms to suit itstarget market.The next development was the emergence of new ideas in making an alternativeadvertisement-based enamel, such as the packaging of food products (packaging), ashtrays, trays ortrays, seat backrest, backrest calendar, memo backrest, clocks, thermometers and so giant thatcreated with an attractive design.Keywords: Ads enamel, Delineation change the city, Past the Dutch East Indies
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