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All Journal EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Kreativitas dan Inovasi (Jurnal Kreanova)
Siti Rokhmi Fuadati
Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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ANALISIS FAKTOR TERHADAP LOYALITAS PENGUNJUNG RESTORAN KHUSUS KAWULA MUDA JALAN KALIURANG KM. 5,6 YOGYAKARTA Siti Rokhmi Fuadati
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 13 No 1 (2009)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2009.v13.i1.215

Abstract

In the city, restaurant is one of significant infrastructure, both for business and tourism. The competition of restaurant business is increasing and more interesting. This competition motivates the owners of restaurants to perform its unique. They have to be consumer-oriented. Brand loyalty is a strategic value for the company. In order to achieve Brand Loyalty, the owners should consider several factors. This research identifies and analyzes the factors which influence consumer in selecting restaurant and brand loyalties. The restaurant segmentation’s is the youth, with the age between 20-35 years old, with middle up status.The results of the research shows that the consumer perception in food and beverage, facilities, locations, price and services, the unique of ambiences, comfortable, and advertising have significant roles in influencing consumer’s loyalty. From all these factor, the unique ambience in Dapur Resto Yogyakarta achieved the highest attention from the youth, especially in Jln. Kaliurang KM. 5,6. The consumer may have meal and beverage while having the unique ambience in a restaurant, completed with others supporting facilities.
ANALISIS METODE PEMBERDAYAAN WANITA DI PROPINSI JAWA TIMUR Nugrahini Susantinah Wisnujati; Siti Rokhmi Fuadati
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 9 No 3 (2005)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2005.v9.i3.416

Abstract

Female are citizen who have equal right and obligation with male. Female have huge potency to exert their time and power in domestic, public and social area (department), but in fact female have unequal position with male. Therefore it is necessary to hold female empowerement dealing with social, economic, and cultural condition.Female empowerement often be unsuccesful since the empowerement method is not efficient. The power and precise female empowerement method would support the success of empowerent.
PENDAMPINGAN KAMPUNG PENDIDIKAN SEBAGAI UPAYA MENCIPTAKAN KAMPUNG RAMAH ANAK DI BANYU URIP WETAN SURABAYA Tegowati Tegowati; Maswar Patuh Priyadi; Budiyanto Budiyanto; Siti Rokhmi Fuadati
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 1 No 1 (2021)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (828.967 KB) | DOI: 10.24034/kreanova.v1i1.4860

Abstract

Banyu Urip Wetan Village (BUWET) is one of the target areas of the 2019 KP-KAS (Kampung Arek Suroboyo Educational Village) competition program held by the Surabaya city government and DP5A. The KP-KAS competition program was accompanied by DINPUS, NGOs and academics on the elements of the competition categories namely Kampung Kreatif, Asuh, Belajar, Aman, Sehat, Literasi, Penggerak Pemuda Literasi through socialization, training and mentoring. In the KP-KAS Competition, the Portfolio is obliged to prepare in accordance with the provisions stipulated by the Surabaya City Government. Banyu Urip Wetan Village, Sawahan Subdistrict, Surabaya City, is one of the villages that feels the need for assistance in preparing the 2019 KP-CAS Competition Portfolio. The KP-KAS Competition portfolio is in accordance with the provisions and on time and is able to reveal the potential and advantages possessed. The assistance method is to provide technical guidance on the preparation of the KP-KAS Portfolio which is carried out coordinatively by the STIESIA lecturer team in each competition category. The implementation of the KP-KAS competition program through coordination, mutual cooperation and collaboration between RT, RW, parents, children, community leaders and community participation of RW VI greatly helped the implementation of the KP-KAS program. It is recommended to maintain the village environment after the competition and the need to increase cooperation with various parties in protecting children.
PELATIHAN MANAJEMEN KEUANGAN DAN STRATEGI PEMASARAN DI ERA NEW NORMAL Lailatul Amanah; Nur Handayani; Siti Rokhmi Fuadati; Susanti Susanti
Jurnal Kreativitas dan Inovasi (Jurnal Kreanova) Vol 2 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.112 KB) | DOI: 10.24034/kreanova.v2i2.4985

Abstract

UKM berpotensi untuk terus berkembang, dalam hal produktivitas maupun daya saing. Dalam prosesnya, ada beberapa UKM yang dapat berkembang dan kemudian menjadi sukses, namun tak sedikit yang mengalami kegagalan bahkan tak mampu untuk beroperasi lagi. Kesuksesan UKM dipengaruhi oleh banyak faktor diantaranya kemampuan dalam manajemen keuangan, pemasaran, teknologi serta modal. Salah satu strategi dalam memasarkan produk dalam era pandemi ini melalui media sosial. Strategi tersebut memudahkan UKM dalam memasarkan produknya secara tepat guna mempertahankan kelangsungan usaha yang dijalankannya pada saat ini dan masa mendatang. Pandemi Covid-19 sangat berdampak pada sektor ekonomi menyebabkan konsumen menurun, yang berakibat pada menurunnya transaksi penjualan. Hal ini sangat berdampak pada UKM. Oleh karena itu UKM harus mampu mengatur keuangannya serta mencari strategi pemasaran yang sesuai dengan situasi dan kondisi yang ada. Manajemen keuangan UKM yang baik dapat membantu pelaku UKM dalam mengatur keuangannya sehingga kegiatan operasional dapat berjalan lancar. Dengan kemampuan mengatur keuangan dan melakukan pemasaran online diharapkan pelaku UKM dapat bertahan dalam masa Pandemi Covid-19.
Co-Authors Budiyanto Budiyanto Lailatul Amanah Lilis Ardini Nur Handayani Priyadi, Maswar Patuh susanti susanti Tegowati, Tegowati Wisnujatia, Nugrahini Susantinah