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Sia Tjun Han
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Economics, Econometrics & Finance

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SUSTAINABLE FACTORS IN THE HUMAN ASSETS OF DANA HOTEL AS A HERITAGE HOTEL IN SOLO, INDONESIA Wahyuniwati Wahyudi; Endo W. Kartika; Sia Tjun Han
Jurnal Manajemen dan Kewirausahaan Vol. 20 No. 1 (2018): MARCH 2018
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.251 KB) | DOI: 10.9744/jmk.20.1.7-15

Abstract

This research aims to study what sustainable factors of Dana Hotel in the human assets; and also find out what the status of Dana Hotel, using VRIN analysis (Value, Rarity, Imperfect Imitability, and Non-Subs­ti­tu­ta­bility) from Natural Language Data of observation and in-depth interviews in a descriptive qua­litative study. In results, in order to achieve sustainability, Dana Hotel has valuable, rare, imperfectly imitable, and non-subs­titutable factors in the human assets. As the human assets are valuable, rare, im­perfectly imitable, and non-subs­titutable, the status of Dana Hotel is sustainable in the context of hu­man resources. It is concluded that following the success of Dana Hotel, organizations that have those fac­tors or even more, tend to have big opportunities to survive.
Co-Authors Endo W. Kartika Wahyuniwati Wahyudi