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All Journal Jurnal Manajemen dan Kewirausahaan
Lu Man Hong
University Malaysia Kelantan,
Economics, Econometrics & Finance

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DETERMINANT FACTORS THAT INFLUENCE ENTREPRENEURIAL INTENTION AMONG STUDENTS IN MALAYSIA Lu Man Hong; Muhammad Azim Abu Hassan Sha'ari; Wan Farha Wan Zulkiffli; Roslizwati Che Aziz; Mohammad Ismail
Jurnal Manajemen dan Kewirausahaan Vol. 22 No. 1 (2020): MARCH 2020
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.629 KB) | DOI: 10.9744/jmk.22.1.80-86

Abstract

The unemployment among university students become main issues in Malaysia since the increasing number of umnemployed graduates from higher education institution. In order to minimize this issue, entrepreneurship become one of the main solutions especially for higher education institution in Malaysia. This including the Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS), Kelantan, Malaysia which provided entrepreneurship as main core subjects for their program of studies. Thus, this research tends to examine the factors that influence entrepreneurial intention among diploma student at Kolej Islam Antarabangsa Sultan Ismail Petra (KIAS) by using The Theory of Planned Behaviour (TPB). Quantitative research design has been where 100 set of questionnaires has been distributed to target respondents in order to get the necessary information. All data were panalyzed using SmartPLS software. The finding shows that attitude and entrepreneurial education are significant towards entrepreneurship intention. Therefore, this study is expected to provide a significant insight towards higher institutions, public as well as government about entrepreneurial intention.
ONLINE FEEDBACK IMPACT ONLINE SHOPPERS' IMPULSE PURCHASES IN MALAYSIA Lu Man Hong; Wan Farha Wan Zulkiffli; Che Adawiah Che Amran
Jurnal Manajemen dan Kewirausahaan Vol. 23 No. 2 (2021): SEPTEMBER 2021
Publisher : Management Study Program, Faculty of Business and Economics, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.704 KB) | DOI: 10.9744/jmk.23.2.197-203

Abstract

Online shopping has risen to the third position among Malaysians who use the Internet. Typically, past customer online reviews are deciding factors for an online business's success or failure because online consumers encounter online reviews while visiting a website, and it has a direct effect on their ability to purchase impulsively and online impulse buying conduct. The majority of previous research on market-generated context as a factor in online impulse buying behaviour has concentrated on the market-generated background. As a result, this research identified two types of online reviews as independent variables: hedonic and utilitarian value online reviews, browsing, and willingness to buy impulsively as mediating and moderating variables. While online impulse buying behaviour a dependent variable. This study only involves online shoppers who have made at least one purchase on both Lazada Malaysia and Shopee Malaysia websites. This study took a quantitative approach, with 100 responses collected from online shoppers who had made at least one purchase on Shopee Malaysia and Lazada Malaysia through an online questionnaire. Due to the deletion of one straight-lining response, 99 responses were subjected to data analysis using SmartPLS software. According to the results, hedonic value online reviews influence browsing, and browsing influences the urge to buy impulsively and directly to online impulse purchasing.
Co-Authors Che Adawiah Che Amran Mohammad Ismail Muhammad Azim Abu Hassan Sha'ari Roslizwati Che Aziz Wan Farha Wan Zulkiffli Wan Farha Wan Zulkiffli