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All Journal Jurnal Pendidikan Ekonomi Undiksha Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Pengabdian UNDIKMA SOCIAL : Jurnal Inovasi Pendidikan IPS Al-Zayn: Jurnal Ilmu Sosial & Hukum
Anita Rinawati
Program Studi Pendidikan Ekonomi Koperasi Universitas Muhammadiyah Purworejo
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Pengaruh Literasi Keuangan dan Gaya Hidup Hedonisme terhadap Penggunaan Fitur Paylater pada Mahasiswa Priyadi, Sugeng; Rinawati, Anita
Jurnal Pendidikan Ekonomi Undiksha Vol. 17 No. 1 (2025)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v17i1.101820

Abstract

The development of financial technology, particularly PayLater, has attracted the interest of students and made online transactions increasingly convenient. However, this convenience also carries risks when it comes to financial management, especially for the younger generation who are more consumer-oriented and less knowledgeable about finance. The purpose of this study was to examine how students' financial literacy and hedonistic lifestyle correlate with their use of the PayLater service. This study was conducted using a Systematic Literature Review (SLR) method, reviewing eight relevant journals. The results showed that hedonism and financial expertise negatively impacted PayLater usage, while financial expertise had a positive impact. Students with a good financial understanding tended to use this service more selectively and wisely. Conversely, students who live a hedonistic lifestyle tended to ignore financial risks for the sake of ease of transactions. One way to mitigate the negative effects of a consumer-oriented lifestyle is to learn about finance.
Optimalisasi Batang Pisang Menjadi Produk Olahan “D’Bogz” dengan Pemasaran Modern di Desa Prapaglor Kabupaten Purworejo Rinawati, Anita; Tauryza, Fannies; Nisa, Laili Ainun; Wulandari, Sri; Asih, Niken Martselina
Jurnal Pengabdian UNDIKMA Vol. 6 No. 1 (2025): February
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v6i1.13891

Abstract

This community service activity aims to increase community productivity through the utilization of banana stems into D'bogz processed products with modern marketing in Prapaglor Village, Purworejo Regency. The partners of this activity were the PKK group of Prapaglor village consisting of 15 housewives who have potential in the field of product processing and want to become entrepreneurs. The method of implementing this service used counseling and training. The results of this service activity were that partners had the knowledge and skills to process banana stems into D'bogz products that have a selling value. In addition, partners also had skills in modern packaging and marketing so that the output targets were achieved in the form of Village SDGs targets in the context of village employment and economic growth, environmentally conscious village consumption and production towards healthy and prosperous villages within the framework of partnerships for village development.
Pengaruh Green Knowledge, Green Attitude, Dan Environmental Concern Terhadap Niat Beli Produk Le Minerale Pada Masyarakat Di Purworejo Muttaqin, Muhammad Julivan; Nursidiq , Cahyana; Rinawati, Anita
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.3717

Abstract

Pemasaran ramah lingkungan merupakan pengembangan dan pemasaran produk yang dirancang untuk meminimalkan efek negatif pada lingkungan fisik atau untuk memperbaiki lingkungan. Konsumen yang sadar lingkungan cenderung bersedia membayar lebih untuk produk ramah lingkungan (green product). Salah satu produk yang mengusung konsep green adalah produk air minum dalam kemasan (AMDK). Banyaknya pelaku usaha produk air minum dalam kemasan di Indonesia dapat menyebabkan timbulnya persaingan dalam meraih konsumen. Oleh sebab itu, para pelaku usaha produk air minum dalam kemasan harus memiliki strategi yang tepat agar calon konsumen memiliki niat beli pada produk yang dipasarkan. Populasi penelitian adalah individu yang memiliki niat untuk membeli produk Le Minerale di Purworejo. Sampel yang digunakan dalam penelitian ini sebanyak 120 responden. Sampel menggunakan teknik purposive sampling. Pengumpulan data menggunakan kuesioner, dengan pilihan jawaban menggunakan Likert Scale yang telah diujicobakan dan memenuhi syarat validitas dan reliabilitas. Analisis data dengan deskriptif dan inferensial. Hasil analisis menunjukkan 1) Ada pengaruh yang positif dan signifikan antara green knowledge terhadap niat beli. Hal ini dapat dilihat dari nilai t sebesar 2,955 > 1,96 dengan nilai signifikansi sebesar 0,004 < 0,05, 2) Ada pengaruh yang positif dan signifikan antara green attitude terhadap niat beli. Hal ini dapat dilihat dari nilai t sebesar 3,191 > 1,96 dengan nilai signifikansi sebesar 0,002 < 0,05, 3) Ada pengaruh yang positif dan signifikan antara environmental concern terhadap niat beli. Hal ini dapat dilihat dari nilai t sebesar 2,170 > 1,96 dengan nilai signifikansi sebesar 0,032 < 0,05, 4) Ada pengaruh yang positif dan signifikan antara green knowledge, green attitude, dan environmental concern secara simultan terhadap niat beli. Hal ini dapat dilihat dari nilai F sebesar 34,191 > 4 dengan nilai signifikansi sebesar 0,000 < 0,05, 5) Nilai koefisien determinasi (R2) sebesar 0,469. Artinya, green knowledge, green attitude, dan environmental concern memberikan sumbangan sebesar 46,9% terhadap niat beli, dan sisanya sebesar 53,1% dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian in
ANALISIS BRAND COMMUNITY DAN OPINION LEADER PADA KEPUTUSAN PEMBELIAN PROSUK JAM TANGAN SWATCH (STUDI MENGENAI LOYALITAS MEMBER SWATCH CLUB INDONESIA) Nugroho, Fellen Pangki; Rinawati, Anita; Fadhiliya, Lukman
SOCIAL : Jurnal Inovasi Pendidikan IPS Vol. 6 No. 1 (2026)
Publisher : Pusat Pengembangan Pendidikan dan Penelitian Indonesia (P4I)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51878/social.v6i1.9394

Abstract

The phenomenon of fluctuating market position of Swatch watches in Indonesia demands a more adaptive marketing strategy, one of which is through optimizing the role of the community to build brand loyalty. This study aims to analyze the influence of Brand Community and Opinion Leaders on purchasing decisions of Swatch watch products, with the focus of the study on members of Swatch Club Indonesia (SCI). The research method applies a mixed method approach involving 59 respondents through saturated sampling techniques, where data are analyzed using multiple linear regression assisted by SPSS and in-depth qualitative analysis. The results of the study show strong empirical findings, where partially the Brand Community and Opinion Leader variables have a significant effect with a significance value of 0.000. Simultaneously, both variables are proven to have a positive and significant influence on purchasing decisions, indicated by the calculated F value of 22.148 which exceeds the F table of 3.17, as well as the coefficient of determination (R Square) value of 0.442 which indicates a contribution of 44.2%. These findings confirm that the existence of a solid community and the active role of opinion leaders are very effective in building consumer trust, minimizing the risk of product uncertainty, and stimulating purchasing decisions. The main conclusion of this study recommends strategic synergy between manufacturers and internal communities and influencers to maintain loyalty and increase product sales volume sustainably. ABSTRAK Fenomena fluktuasi posisi pasar jam tangan Swatch di Indonesia menuntut strategi pemasaran yang lebih adaptif, salah satunya melalui optimalisasi peran komunitas guna membangun loyalitas merek. Penelitian ini bertujuan untuk menganalisis pengaruh Brand Community dan Opinion Leader terhadap keputusan pembelian produk jam tangan Swatch, dengan fokus studi pada anggota Swatch Club Indonesia (SCI). Metode penelitian menerapkan pendekatan campuran (mixed method) yang melibatkan 59 responden melalui teknik sampling jenuh, di mana data dianalisis menggunakan regresi linear berganda berbantuan SPSS serta analisis kualitatif mendalam. Hasil penelitian menunjukkan temuan empiris yang kuat, di mana secara parsial variabel Brand Community dan Opinion Leader berpengaruh signifikan dengan nilai signifikansi 0,000. Secara simultan, kedua variabel terbukti memiliki pengaruh positif dan signifikan terhadap keputusan pembelian, ditunjukkan oleh nilai F hitung sebesar 22,148 yang melampaui F tabel 3,17, serta nilai koefisien determinasi (R Square) sebesar 0,442 yang mengindikasikan kontribusi pengaruh sebesar 44,2%. Temuan ini menegaskan bahwa keberadaan komunitas yang solid dan peran aktif pemimpin opini sangat efektif dalam membangun kepercayaan konsumen, meminimalisir risiko ketidakpastian produk, serta menstimulasi keputusan pembelian. Simpulan utama studi ini merekomendasikan sinergi strategis antara produsen dengan komunitas dan influencer internal untuk menjaga loyalitas serta meningkatkan volume penjualan produk secara berkelanjutan.
INOVASI MODEL PEMBELAJARAN NHT (NUMBERED HEADS TOGETHER) BERBASIS MASALAH UNTUK MENINGKATKAN KETERAMPILAN BERPIKIR KRITIS SISWA MATA PELAJARAN EKONOMI KELAS XI SMA NEGERI 1 PURWOREJO Maylanova, Renata; Apri Setiaji, Cahyo; Rinawati, Anita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.56687

Abstract

This study aimed to: (1) develop a Problem-Based Numbered Heads Together (NHT) learning model that is effective in improving the critical thinking skills of Grade XI students at SMA Negeri 1 Purworejo; (2) determine the feasibility of the developed cooperative learning model based on content validity and appearance aspects assessed by experts; and (3) determine the practicality of the model based on teacher and student responses in economics learning. This research employed the Research and Development (R&D) method using the ADDIE model, which consists of the analysis, design, development, implementation, and evaluation stages. The subjects were 72 students of classes XI I and XI J at SMA Negeri 1 Purworejo. Data were collected through expert validation sheets, response questionnaires, and pretest-posttest instruments. The data were analyzed using validity, practicality, t-test, and N-Gain analyses. The results showed that the developed learning model was categorized as very valid based on expert assessments. The practicality level of the model was also high according to student response questionnaires. The effectiveness of the model was demonstrated by a significant improvement in learning outcomes, with the mean pretest score increasing from 56.89 to 88.58 on the posttest. The t-test results indicated a significance value of less than 0.05, confirming a significant difference between pretest and posttest scores. Furthermore, the N-Gain score of 0.73 was classified as high, indicating that the NHT integrated with Problem-Based Learning (PBL) model is effective in enhancing students’ critical thinking skills.
Co-Authors Agus Saur Utomo Apri Setiaji, Cahyo Asih, Niken Martselina Lukman Fadhiliya, Lukman Maylanova, Renata Mustikasari, Wahyu Putri Muttaqin, Muhammad Julivan Nisa, Laili Ainun Nugroho, Fellen Pangki Nursidiq , Cahyana Putri, Chisa Amanda Sri Wulandari Sugeng Priyadi Tauryza, Fannies