Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Students´ Journal of Economic and Management
09.05.51.0038 Rino Aji Kurniawan
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PASTA GIGI PEPSODENT Rino Aji Kurniawan, 09.05.51.0038
Students Journal of Economic and Management Vol 2, No 2 (2013): VOL. 2 NO. 2 EDISI OKTOBER 2013
Publisher : Students Journal of Economic and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aimedtoanalyzethe relationshipbetween thequality of theproduct, priceandpromotionon purchase decisionsPepsodenttoothpaste. Object ofthis studyis theUniversity StudentStikubankSemarang. The population inthis studyis theUniversity StudentStikubankSemarang. Samples was done bypurposivesamplingmethod. withthis techniqueto select thosewhowillbe the respondentbased onspecific characteristicspossessedthesamplesconsideredto havenothing to dowiththe characteristics ofthe population thatis predetermined.Type ofdata usedisprimary data. The analysis techniqueusedin this studyis the technique ofmultiple linear regression analysis. The results ofthis study are: (1) the variablequality of theproductproved tohave asignificantpositiveinfluenceon purchase decisions, 2) variablepricesshown to havea   significantpositiveinfluenceon purchase decisions, (3) promotionvariablesshown to have asignificantpositiveinfluenceon purchasing decisions.Keywords: quality ofproduct, price, promotion, purchasing decisions
Co-Authors