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Intisari Haryanti
Sekolah Tinggi Ilmu Ekonomi Bima, Nusa Tenggara Barat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan Jasa Service Terhadap Kepuasan Konsumen Pada Dealer Yamaha Tugu Mas Bima Abdul Latif; Intisari Haryanti
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The company's main product is the motorcycle, but they also offer free service, to attract buying interest. this certainly attracts consumers to buy, because consumers get a motorcycle plus get free service. of course this does not only apply to big cities, but also applies to our small cities, our waterfront cities, Kota Bima. The high expectations and the standard level of community satisfaction here, forcing motorcycle companies also need to have experts or mechanics that are reliable specifically in the service service chart. that's what faced Tugu mas Bima Dealer. In these conditions, one way to maintain competition is to improve techniques as well as possible, and also make the maximum possible performance so that customers feel happy enough and the company will survive.The purpose of this study is to find out the level of service service on Consumer Satisfaction at Yamaha Tugu Mas Bima dealers. Primary research is research used in this study. The analysis technique used is the Probability Sampling analysis technique. The sampling method used was simple random sampling with a total sample of 96 respondents. Based on the results of this study that Service Quality (X) has a significant effect on Consumer Satisfaction
Pengaruh Hubungan Pelanggan Terhadap Loyalitas Pelanggan ( Studi Kasus PT.Krida Dinamika Autonusa Bima ) Ika Melisa; Intisari Haryanti
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

This study aims to determine the significant influence of customer relations on customer loyalty (Case study of PT. Krida Dinamika Autonusa Bima) research method namely the type of associative research using quantitative data from primary data sources. The population in this study are consumers who have visited more than once at PT. Krida Dinamika Autonusa Bima whose number is not known with certainty by the sampling technique used is Purposive sampling with the formula unknown polulations so that the study sample is obtained 96 customers, all samples are given a questionnaire using a Likert scale. Data collection techniques used are observation, interviews, and questionnaires with data analysis techniques that are validity, reliability, simple linear regression analysis, simple correlation and hypothesis testing (t test). From the results of processing and testing the hypothesis shows the value of t arithmetic amounting to -3.140> t table 1.985 and a significant level (sig)> 0.05 that is 0.002 <0.05, meaning that there is a negative and significant influence of Customer Relations on Customer Loyalty at PT. Krida Dinon Autonusa-Bima. From the results of the determination test addressed the effect of Customer Relations on Customer Loyalty at PT. Krida Dinon Autonusa-Bima is 30.8% while the remaining 60.2% is influenced by other factors not examined in this study.
Pengaruh Promosi Online dan Persepsi Harga Terhadap Keputusan Pembelian (Studi Kasus Pada Nithalian Collection Bima) Rosida Rosida; Intisari Haryanti
Journal of Business and Economics Research (JBE) Vol 1 No 2 (2020): JBE - Juni 2020
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

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Abstract

The purpose of this study is to determine and analyze the effect of online promotions and price perceptions on purchasing decisions (Case Study on the Nithalian Collection Bima) both partially and simultaneously. The type of research used is associative. The population used is all Nithalian Collection Bima customers. The sampling technique used was purposive sampling because the number of unknown population was known (Unknown Population) then obtained a sample of 96 respondents using the cochran formula. The research instrument uses a questionnaire with a Likert scale measurement. Data collection techniques by observation, questionnaire, interview and literature study. Data analysis methods used are validity test, reliability test, multiple regression, multiple correlation, classic assumption test, t test (partial) and F test (simultaneous). The results of this study conclude that online promotion has a significant influence on partial purchasing decisions as evidenced by the t test value of 6,371 and Sig 0,000. While price perception has a significant influence on purchasing decisions partially with a t test value of 4.348 and Sig 0.000. Furthermore, online promotions and price perceptions have a significant influence on purchasing decisions simultaneously with an F test value of 252.405 and Sig 0.000.
Co-Authors Abdul Latif Ika Melisa Rosida Rosida