Garuda - Garba Rujukan Digital

Miyarta yasa

Unknown Affiliation

Author-ID : 3616891

Arts Languange, Linguistic, Communication & Media

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Articles

Perancangan Iklan Layanan Masyarakat Tentang Bahaya Balap Liar Di Jalan Udayana Miyarta yasa; Rasta maulana rahmanto; Sandi justitia putra
Jurnal SASAK : Desain Visual dan Komunikasi Vol 1 No 2 (2019): SASAK
Publisher : Universitas Bumigora

Wild motor racing is an activity that is negative and full of danger both to themselves and others. Illegal racing activities occur because of negative associations among teenagers and a lack of attention from parents, families and their environmental communities. To overcome the possibility of unwanted things getting worse, socialization and direction is needed to teenagers or young children, through various means or can use various kinds of information media, one of which is public service announcements. The purpose of designing public service announcements about the dangers of illegal racing is to increase public awareness of orderly driving on the highway, educate the people of Mataram City and create a safe and comfortable atmosphere. Public Service Announcements to be designed using the analysis method 5W + 1H. The public service advertisement that the writer designed was aimed at the city of Mataram, especially on Udayana Street with the main priority target audience being the youth and the general public. The design is themed about the dangers of wild racing using print media in the form of billboards. It is expected that the existence of Public Service Advertisements through billboards can give awareness to illegal racers not to carry out illegal racing activities, provide references to similar studies to make designs that can really hit the hearts of the target audience and the government is expected to be able to take more real action in dealing with the dangers of wild motor racing.

Perancangan Media Kampanye Komunikasi Persuasif Dampak Pernikahan Dini Di Lombok Barat Miyarta yasa; muhammad fathul azis
Jurnal SASAK : Desain Visual dan Komunikasi Vol 1 No 2 (2019): SASAK
Publisher : Universitas Bumigora

Marriage is identical with happiness, every couple who goes through marriage hopes that their marriage will go well. To achieve this requires readiness, both in terms of thinking and financial maturity. A good age according to experts, a person to get married is 25 years for men and 21 years for women. But unfortunately many in the marriage community occur at a very young age, which we often call early marriage. . Based on the National Population and Family Planning Agency (BKKBN) the number of child marriages (18 years and under) in Indonesia is increasing. Early marriages occur usually not based on mature considerations, but are more dominated by personal needs, family economic factors, educational factors, hereditary adat factors, and mental factors of adolescents. Persuasive communication is one of the effective communication methods to influence someone in this case persuasive communication with video media is expected to be able to influence the public to suppress underage marriages. Data collection methods in this case use the Design Thingking method. the design of public service video advertisements about the risk of early marriage in West Lombok is Soft Sell, namely the concept of conveying the contents of messages indirectly to the intended target audience, and also having a comedy or comedy genre concept in it. The concepts used to influence the audience include the choice of color, font and also every scene in the video. For the color itself the authors use bright colors, cheerful and pleasant, also the selection of fonts that look relaxed and light. so this public service ad is easy to remember and influences the target audience following the advice in the campaign video. Keywords: campaign, persuasive communication, early marriage.

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