Article Per Year (5 Year)
p-Index From 2020 - 2025
0
P-Index
This Author published in this journals
All Journal EKUITAS (Jurnal Ekonomi dan Keuangan)
Isfenti Sadalia
Fakultas Ekonomi Universitas Sumatera Utara
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
MODEL PERILAKU INVESTOR KOTA MEDAN BERDASARKAN STRATEGI PEMASARAN Arlina Nurbaity Lubis; Isfenti Sadalia; Khaira Amalia Fachrudin
EKUITAS (Jurnal Ekonomi dan Keuangan) Vol 17 No 4 (2013)
Publisher : Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya(STIESIA) Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (0.057 KB) | DOI: 10.24034/j25485024.y2013.v17.i4.112

Abstract

Behavioral finance is very important in one's decision-making when investing. Many factors affect the financial investors in the process of financial investment decision. This study aims to: (1) for test whether there is any difference in the financial investment decision process when viewed from demographic variables such as occupation, gender, and age of financial knowledge, (2) for test the influence of internal factors consisting of perception, motivation, learning, financial knowledge and external factors consisting of product, price, place/location, promotion, physical evidence, process, people and customer service to the investor's decision. The type of this research is descriptive quantitative. The sample in this study consist of 100 financial investors in the city of Medan. Discriminant and multiple regression analysis with stepwise method is used to test the hypothesis. The results showed: (1) there are significantly differences in the process of financial investment decisions based on demographic variables such as occupation, gender, and financial knowledge. While there was no difference in the financial investment decision process based on age categories, (2) process, motivation and customer service variable, have a positive and significant impact on investors' decision.
Co-Authors Arlina Nurbaity Lubis Khaira Amalia Fachrudin