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All Journal Target : Jurnal Manajemen Bisnis
Steffany Revina Wulandari
STIES
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Kualitas Pelayanan, Harga, dan Citra Merek terhadap Kepuasan Pelanggan Jasa Transportasi Online Grab Steffany Revina Wulandari; Ari Susanti
Target : Jurnal Manajemen Bisnis Vol 3 No 1 (2021)
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/target.v3i1.1169

Abstract

This study aims to analyze the effect of service quality, price, and brand image on customer satisfaction with the services of the Gra,b online motorcycle taxi application. The sample in this study was 109 users of transportation services from online motorcycle taxis Grab using the purposive sampling method. Furthermore, the data were analyzed using multiple linear regression to determine the relationship between the variables of service quality, price and brand image on customer satisfaction. The results of research data analysis show that the price variable, brand image partially has a positive and significant effect on customer satisfaction for Grab's online transportation services, while service quality partially has no significant effect on customer satisfaction for Grab's online transportation services.
Co-Authors Ari Susanti