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All Journal ENGINEERING TGO Journal of Community Development
Dani Riyadi
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Arts Humanities Economics, Econometrics & Finance Education Engineering Social Sciences

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Journal : TGO Journal of Community Development

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Content Advertising Assistance through Instagram Ads in the Kampung Wisata Tridi Riyadi, Dani; Alfianto, Angga Eka; Syuridinia, Ayu Siti Ni'mah; Mulyono, Mulyono
TGO Journal of Community Development Vol. 1 No. 2 (2023): July - December
Publisher : Trescode Green Organization

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56070/jcd.2023.014

Abstract

This study aimed to enhance content advertising for Kampung Wisata Tridi through Instagram Ads. It involved a two-phase approach: a needs assessment and an intervention. The assessment uncovered a limited understanding of Instagram Ads among Kampung Wisata Tridi members. The intervention comprised a training session attended by 10 representatives. Results indicated improved comprehension of Instagram Ads basics and effective usage. Post-training, participants successfully created and managed their Instagram Ads. Conclusively, the study highlighted Instagram Ads as a valuable tool for promoting tourism destinations. The training session equipped Kampung Wisata Tridi with essential knowledge and skills, enabling them to leverage Instagram Ads for reaching a broader audience in their content advertising efforts.
Co-Authors Alfianto, Angga Eka Lagiyono . Mulyono Mulyono Saufik Luthfianto Syuridinia, Ayu Siti Ni'mah