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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Siswahyudianto Siswahyudianto
Program Studi Manajemen Bisnis Syariah, Universitas Islam Negeri Sayyid Ali Rahmatullah
Decision Sciences, Operations Research & Management

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PENGARUH PROMOSI, KEMUDAHAN, DAN KEGUNAAN TERHADAP KEPUTUSAN PENGGUNAAN DOMPET DIGITAL SHOPEEPAY PADA MAHASISWA JURUSAN MANAJEMEN BISNIS SYARIAH ANGKATAN 2018 Umi Nadirotul Umah; Siswahyudianto Siswahyudianto
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (500.053 KB) | DOI: 10.34308/eqien.v10i2.606

Abstract

This research aims to analyze the influence of promotion, convenience, and usability on the decision to use shopeepay digital wallets in students majoring in Sharia Business Management Class of 2018. The approach used in this research is a quantitative research approach with a type of associative quantitative research. The data sample used in this study amounted to 100 respondents taken from students majoring in Sharia Business Management Class of 2018. The data is analyzed using instrument tests (validity tests and reliability tests), classical assumption tests (normality tests, multicollinearity tests, heterochemicity tests, multiple regression tests), hypothesis tests (partial tests (t), simultaneous tests (f), and determination coefficient analysis (R2). The results of this study showed that partial (1) promotion had a positive and significant effect on usage decisions. (2) Convenience of positive and insignificant effect on usage decisions. (3) Usability has a positive and significant effect on usage decisions. Then simultaneously it can be known that (4) promotion, convenience, and usability have a positive and significant effect together on the decision to use Shopeepay Digital Wallet in Students of the Department of Sharia Business Management Class of 2018.
Co-Authors Umi Nadirotul Umah