Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS
Moh Afifulloh Syaekhun
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PENGARUH PROMOSI, PERSEPSI HARGA DAN KUALITAS PRODUK TERHADAP MINAT BELI DIGITAL CARD BY.U DI KOTA Hartini Hartini; Moh Afifulloh Syaekhun
Eqien - Jurnal Ekonomi dan Bisnis Vol 10 No 2 (2022): EQIEN - JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi Dr Kh Ez Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.176 KB) | DOI: 10.34308/eqien.v10i2.609

Abstract

Given the scale of the use of data packets in Indonesia to add ourh great opportunities for telecommunications companies. Telkomsel as the largest internet service provider in Indonesia at the end of 2019 launched a new product called by.U which is now starting to be used by people in various regions, one of which is in the city of Sumbawa. The challenge for new products is to attract buying interest in these products, one of which is through promotion. Price strategy and product quality. This study aims to determine whether promotion, price perception and product quality affect the interest in buying digital cards by.U in the city of Sumbawa. Collecting data in this study using a questionnaire distributed to 100 respondents who were taken based on purposive sampling technique. The data were analyzed using descriptive quantitative analysis. The results showed that the independent variables of promotion, price perception and product quality had a partial effect on the dependent variable of interest in buying digital cards by.U in the city of Sumbawa
Co-Authors Hartini Hartini