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All Journal Abdi Kami : Jurnal Pengabdian Kepada Masyarakat NATUJA: Jurnal Ekonomi Syariah RIBHUNA : Jurnal Keuangan dan Perbankan Syariah Proceeding of International Conference on Humanity Education and Society Natuja: Jurnal Ekonomi Syariah Ribhuna: Jurnal Keuangan dan Perbankan Syariah ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat
Nurul Hidayah
Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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PENDAMPINGAN UMKM PANDAI BESI MELALUI DIGITAL MARKETING DI ERA COVID-19 DESA TEGALHARJO KECAMATAN GLENMORE Endhang Suhilmiati; Mufidah Yusroh; Nurul Fatimah; Nurul Hidayah
ABDI KAMI: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 1 (2022): (Februari 2022)
Publisher : LPPM Institut Agama Islam (IAI) Ibrahimy Genteng Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29062/abdi_kami.v5i1.1316

Abstract

Through service activities by way of mentoring as a response to the findings of new habits of UMKM actors in the digital era as well as the era of the covid-19 pandemic, it is necessary to strive for the creation of superior and competitive new business habits, one of which is related to product marketing management throughdigital marketing methods. Starting from packaging to distribution. Marketing means can be through social media such as Instagram, Shopee, Lazada and the other. This strategy is able to contribute to the selling value of blacksmith craftsmen so that product distribution in the domestic market can be saved during the pandemic and provides opportunities for the use of digital marketing for UMKM in Tegalharjo Village, Glenmore Subdistric.
Co-Authors Afrila Mu'arrofah Anis Hidayati Balya Hidayat Endhang Suhilmiati Eny Susiani Nurul Fatimah Wilis Anggraeni