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Monica Monica
Bina Nusantara University

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Pengaruh Warna, Tipografi, dan Layout pada Desain Situs Monica Monica
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2887

Abstract

Virtual world is now a mainstay many people promote themselves, goods, or their organizations. What is displayed in the virtual world associated with the role of a design is an interesting site and invites visitors to read and understand the message that the site owners want to convey. The design that attract not only in terms of its contents are complete but also in terms of appearance. This article describes a good selection of colors for a site, the application of typography for ease in reading the contents of site visitors, and a layout processing in accordance with the principles of design to design a site with well-ordered.   
Feng Shui dalam Mendesain Logo Monica Monica
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.2965

Abstract

A good logo is a reflection of a corporate identity, vision and mission, as well as a summary of the company's character. Feng shui is the ancient Chinese science of topography is believed to affect the success of making a good logo. According to Feng shui, every color, shape, letters, and numbers can affect the energy contained in the company logo. And these factors also have a grouping of the elements of each, a case of elements of earth, metal, fire, wood, and water. If the combination of the elements is wrong, it will create a destructive energy flowing so that hamper the pace of corporate fortunes. With the approach of the study and literature review, this article will explain how the relationship between the selection of colors, shapes, letters, and numbers in accordance with Feng Shui and may still have some artistic value.  
Efek Warna dalam Dunia Desain dan Periklanan Monica Monica; Laura Christina Luzar
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3158

Abstract

In daily life, color gives the spontaneous effect to psychological of people who see that color. When connected to the world of design and advertising, color could become one of the main tools to communicate the message. Therefore, the colour can conduce to increase the sales value or strengthen the image of product or corporate. Color is one of the important parts which can be an attraction of a product, artwork or design. Color provides excellence in design. Each color has difference psychological effects, so that a designer can choose and accommodate the colors with the product to be advertised. Perception of color will be different between one person to the others. It is influenced by the culture of certain countries. In some regions or countries, colors have different meanings, then it becomes the order of designers to compose colors that will be used so thatappropriate to the design that will be made.
Penerapan Cultural Studies dan Aliran Filsafat dalam Desain Komunikasi Visual Laura Christina Luzar; Monica Monica
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3272

Abstract

Cultural studies is a diversity knowledge from different variety of perspectives, through the production of theory trying to intervene in political culture. Cultural studies explores culture as a practice purport in the context of social force. In this case, cultural studies is not only based on one point only, but also cultural studies tries to compose a variety of theoretical studies of other disciplines developed wider, so that covers a wide range of academic theories that already existed, including Marxism, Structuralism, Post-structuralism, and feminism. By eclectic method, cultural studies puts the positioning to all knowledges, including on its knowledge which integrates with culture, practice of signification, representation, discourse, authority, articulation, text, read, and consumption. Cultural studies could be described as a language game or formation of discourse associated with relation to power in signification practice of human life. In addition to cultural studies, there is also feminism theory participated in the concept of feminist cultural studies that reconstructs and transforms view of misperception between feminism and cultural studies. Feminism affects cultural studies, but not all feminism can be viewed as cultural studies, and not all cultural studies talks about gender. Both of cultural studies and feminism have substantive importance in relation to power, representation, pop-culture, subjectivity, identity and consumption. The theory of social construction is also has connectivity with cultural studies. Construction of reality is inseparable from mark, symbol, and language. Media are full of reality constructed for people to affect people as ethics persuasion in media do. 
Perancangan Logo dalam Dunia Desain Monica Monica; Laura Christina Luzar
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3459

Abstract

Since the beginning logo recognized, it already has experienced development in terms of reasoning aspect. At the beginning logo meant words, mind, symbol, image, and semiotic, then changes into flag, signature, and symbol, which indirectly can provide the identity, information, and persuasion that eventually functions as media for marketing. In the design world, it always appears questions about the importance of a logo should be designed. Here is the thing discussed through the description of the function of a logo and the process of designing a logo. Because not all the redesign of an existing logo will bring better imaging results although the main goal of designing a logo is for positive things. 
Peranan Komunikasi Visual bagi Identitas Perusahaan Laura Christina Luzar; Monica Monica
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3461

Abstract

In the current era of globalization, along with expanding the market, many companies are competing to attract the attention of consumers to buy their products. One way to compete and survive in this growing market is by creating an image and visual identity. Strong characters could position the image of a company, visual identity is so necessary in showing the image which wants to be introduced to the public. The vigorous competition between firms creates visual identity, become a prominent feature of each companies. Therefore, it is needed a visual communication designer who can create and develop the concept of corporate identity systems. Visual communication designer also have responsibility to create identity into a system that does not sell directly, but provides identity, information, persuasive and ultimately serves as an effective marketing media.