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Didier Neonisa
Bina Nusantara University
Humanities

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Journal : Humaniora

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MPR to Support The Sales of ICT Education Didier Neonisa
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2908

Abstract

In the era of globalization the development of economy in each country is determined on how they develop and utilize Information and Communication Technology (ICT) in their business activity. However, Marketing Public Relations (MPR) is also the most appropriate strategy for Education institute, because in nature education institute has to create long term relationship with their student. Therefore MPR should at least encompass three disciplines of studies and professions, in which are strategic management, marketing and public relations. For BINUS Center, awareness can be gain through referral activity. Advocacy or referral have dominant effect in building trust (believe), other than that publication also play a role in creating a trustworthy image towards BINUS Center. Marketing Public Relation is an effective marketing strategy for ICT education. Based on the quantitative research the majority of BINUS Center target market is in the age bracket 18-22 years old. In correlation with that fact the qualitative research has shown that MPR is effective in supporting the enrollment decision towards BINUS Center.  
Pengaruh Komunikasi Internal Terhadap Kepuasan Kerja dalam Sebuah Organisasi: Studi Kasus Pt Xyz Didier Neonisa
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3095

Abstract

Communication is an important element for all interactions among humans. In organization as the place people interacting and working together to reach the expected goal, communication will determine success or failure. People in organization are known as human resources. In other words, success in organization is determined by human resources factor. The research is purposed to learn communication role in increasing work satisfaction for human resources in PT XYZ. This research uses qualitative approach, therefore it is not too focus and being objective in data analyzing. Based on analysis result, it is concluded that in general every respondent agree that internal communication is going well in PT XYZ. Internal communication gives about 40% information needed to predict variations of work satisfaction.  
Peran Iklan Layanan Masyarakat dalam Sosialisasi Program Busway oleh Pemprov Dki: Proses Sosialisasi Program Busway Didier Neonisa
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3215

Abstract

This research is based on the increasing numbers for traffic level in Jakarta and also less facilitated mass transportation; therefore the district government of DKI Jakarta built another mass transportation (busway) as one solution for the problems. The local government of DKI Jakarta uses mass media, especially television, to socialize the busway transportation for community. The method in this research is descriptive qualitative along with interview and related documentation as data gathering technique. The research uses theories like mass communication theory, including mass media, television, and advertising. The research result is known that public service advertising has a big role for the government of DKI Jakarta as socialization media for busway transportation; however that does not followed by the right socialization process.  
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