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Julianto Julianto
Bina Nusantara University

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Pesona Form Driven dari Tipografi pada Kemasan Makanan dan Minuman Julianto Julianto
Humaniora Vol. 1 No. 2 (2010): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v1i2.2909

Abstract

Letters or widely known in the designer community design as typography, is the most essential design element, because it has a double function, as both the language of verbal and also visual language. Its presence in the design world often dominates the portion of the design. It is also often evident in many information media, and capable of persuading its audience through the enchanting beauty (form driven), both types of letter itself and its well-ordered structure, designed by a designer. This also occur in food and beverage packaging, which when people make very careful decisions, since it involves preferences or consumption of their own choice, is an added value if their favorite food/drink is packed with a cool typography design. 
Hirarkhi Visual sebagai Faktor Kesesatan Konsumen pada Desain Kemasan Samar Identitas Julianto Julianto
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3006

Abstract

Packaging vague identity, is the packaging that does not give clear information about the contents of the packed product, in this case are specific to the product needs of the household / consumer products, often everyday, more obvious when you're shopping at the supermarket, sensation very stunning visual eye, the colors, images and shapes capable of stopping the views of prospective consumers in packaging that 'teasing', it was due to good aesthetic qualities, but in reality many packaging designs negligent in giving the perception of 'immediately' to the identity of the contents of the packed product , this issue becomes crucial because it can be misleading or wrong perception of users, by taking random samples of products circulating in the community, trying to describe and analyze a simple through the principle of Visual Communication Design, hoping the result will remind the designers more aware of packaging labels will set out the communication function in media packaging, to provide specific information with respect to visual hierarchy to yield a clear identity of the product packaged. 
Empat Prinsip Komposisi Menciptakan Desain Indah, Satu Trik Pemikat Hati Pemirsa: Rhythm, Depth, Balance, Unity - Emphasis Julianto Julianto
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3211

Abstract

Rhytm, depth, balance, unity are 4 main visual composition principles which are abbreviated and simple. The design principles made it easier to design beautiful visual communication but still reflecting strong effects for audience in extracting one trick of desain principles: emphasis. The article adapts literature study method from 7 popular books about visual design communication, along with information beneath each book. The analysis consists of descripted important parts in design principles, then summarize them into 4 (rhythm, depth, balance, unity) plus 1 (emphasis). The article hopefully could facilitate lecturers and students in learning process in DKV classes.