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Wira Respati
Bina Nusantara University
Humanities

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Transformasi Media Massa Menuju Era Masyarakat Informasi di Indonesia Wira Respati
Humaniora Vol. 5 No. 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.2979

Abstract

Indonesia is now on the transition toward the Age of Information Society. In this period, the pattern of gathering as well as distributing information change. This situation is in accordance with the change of human lifestyle as the concequences of Information Communication Technology (ICT) adoption. Their tools in communicating offer more opportunies and interactive characteristics. Moreover, the use of social media applications, which one of them is blog based on web 2.0, opens possibilities for the audience to give more active roles in gathering and distributing news, just like what professional journalists do. The question now is about how the practioners of mainstream news face this phenomenon, what they should do to maintain their existence in media industry. They should not ignore the growth of virtual community as well as citizen journalism. They cannot also pretend that there is no change on their audience behavior in consuming media. On the contrary, they do need to give space to their audiences who are in transtition toward the age of information society, to participate creatively in gathering and producing information. 
Analisis Strategi Komunikasi Pemasaran Terpadu dalam Meningkatan Partisipasi Pemilih pada Pemilu 2014 Wira Respati
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3295

Abstract

As the institution in charge of election administration, Election Commission of Republic of Indonesia or Komisi Pemilihan Umum (KPU) has consistently conducted campaign to increase number of voters who will participate in election. As a matter of fact, result of previous elections showed how the level of participation has been decreased. Lack of political awareness, level of knowledge upon the importance of election as well as skepticism on government and representatives’ performance were believed to be the trigger. Hence, it is important for KPU to enhance effective marketing communication program, ranging from the stages of planning, implementation and evaluation to promote public awareness to participate in the election. Therefore, this study aims to find how the principles of social marketing are actually implemented in designing communication program to increase voter awareness upon the importance of 2014 election. This study used qualitative method. Data were gathered from interview with related parties and literature study. Research found that the principles of social marketing to build awareness of voters basically have already been integrated in the programs of KPU toward the entire group of voters. In addition, KPU is quite aware of the importance of synergy between the programs of their communications both above the line and below the line. On April 9th legislative election, level of participation were increasing, reached 75.11%, up from 71% in the previous 2009 election. However, the level of participation of the July 9th presidential election dropped to 70% compared to the previous election in 2009, 72%. The result of these two elections should be considered as another challenge to KPU in improving their marketing communication strategy in the future. 
Media Literasi: Upaya Bijak Menyikapi Terpaan Tayangan Televisi Wira Respati
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3471

Abstract

The television media have transformed into industry. Tight competition among TV stations demands the media people to provide programs based on the market taste. Therefore, mostly TV stations design and produce their programs based on share and rating numbers, instead of quality. On the other side, TV stations have important roles in constructing social and cultural development. Currently, TV programs are merely produced based on the business orientation so that the quality of the TV programs is often ignored. Audience must be wise and smart to protect themselves from poor-quality TV programs exposure. This can be achieved by improving their Media Literacy. In the end, Audience is no longer treated as passive object, but actively takes control on the content selection. 
The Use of Meme as A Representation of Public Opinion in Social Media: A Case Study of Meme About Bekasi in Path and Twitter Fitrie Handayani; Siti Dewi Sri Ratna Sari; Wira Respati
Humaniora Vol. 7 No. 3 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i3.3587

Abstract

Article aimed at exploring the connection between meme in social media and public opinion representation. Object examined in this study was the meme about the social condition in Bekasi. A qualitative descriptive method was applied to analyze issues that are expressed by meme about Bekasi and the motivation of distributing them in social media. The result shows that opinion expressed in meme could carry more than one issues, such as distance, bad traffic, extreme hot temperature, and damaged roads. The motivation of using meme is because it is funny, easily understood, and more likely to get a response. The result also shows that responding to a meme by retweeting or repathing do not necessarily mean agreement with the issues. 
Co-Authors Fitrie Handayani Siti Dewi Sri Ratna Sari