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Arif Priyono Susilo Ahmad
Bina Nusantara University
Humanities

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Mengukir Senyum Lewat Poster Senyum Arif Priyono Susilo Ahmad; Inda Ariesta
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3052

Abstract

Poster is a communications media that are generally in a large enough format with persuasive and informative messages, pasted on the walls on the roadside and residential alleys. Posters can be so effective in conveying the message as a poster is close to the heart of society. The effectiveness of posters in conveying the message can be seen in the winning poster design of the Smiling Poster Contest 2010. The purpose of this article is to see the effectiveness of communication and poster design in a persuasive smile. A smiling poster is intended to foster and to remind the meaning of a smile in socializing. Concern of poster designers were divided into concern for social problems that occur in society and concern in the development of poster design creativity. Technical and strategic skills are needed by designers of the poster. Since poster design works well, it will eventually become a communicative medium in conveying social messages, becomes the driving motivation in positive, open, creative and inspiring thinking.  
Kreativitas Desain Poster dalam Kompetisi Desain Poster Nasional Arif Priyono Susilo Ahmad
Humaniora Vol. 3 No. 1 (2012): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v3i1.3257

Abstract

Poster design competition/contest has become quite often held in Indonesia. Themes and organizers are varied, ranging from educational institutions, government, commercial and social institutions. On the one hand, the rise of this activity can be a trigger for the creativity of the nation, but on the other hand certainly it can cause turmoil in terms of the lack of exploration of ideas and applications. Too much information often overrides the hierarchy of information. Visual elements in a poster design contest overlap, compete for the attention of the viewers, so that we neglect the functions of persuasion. The functions of promotion poster is to communicate everything relating to the contest, including the contest theme, subtheme, explanations and background of the contest, organizers, prizes, attendees can participate, size and amount of work, limitations of work, deadlines, details of the jury, the address and number contest material delivery phone, website or email or phone number the committee can be contacted, and so on. Terms and conditions of the contest should be clearly communicated to the public. Poster contest that contains all of the terms and conditions of the competition will just be a communication medium and severe fatigue with too much text. Promotional poster contest should be able to convey a clear message and information about the contest, as well as be able to inspire and motivate potential competitors, so that the aim to capture ideas and a great poster design can be achieved. For this reason, the poster campaign of the poster competition must appear charming, unique, inspiring, creative, and nuanced in line with the theme. 
Studi Perancangan Identitas Visual Wilayah Karimunjawa Arif Priyono Susilo Ahmad
Humaniora Vol. 4 No. 1 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i1.3465

Abstract

Effective communication is a critical need in our lives. Communication that is not running properly will impede the flow and the system of social activity. Living in a world filled with information needs language as a right marker so that the meaning of a message can be conveyed properly. At such moments, a marker, which also functions as the identity for the people, demands to look unique, creative, communicative, and comprehensible globally, beyond the boundaries of culture and geography. Visual markers of an area are needed so that miscommunication can be reduced. Visual markers were developed in regard to communication strategies within the context of destination branding. Sharp communication strategy would manifest in the form of creative concept, a kind of platform on which to base and the main idea behind the overall design visualization. Manifestation the visual form of logo design, typography, tone color, shapes, graphic elements, mascot, pictograms, wayfinding, posters, merchandise, and so on. The visual identity of the region, in relation to destination branding program, specifically intended for a destination region, will raise the values of locality, the uniqueness, diversity, and distinctiveness of the region. Designing visual identity Karimunjawa region in this case study apply the principles of creativity and uniqueness that is processed into a visual appealing, distinctive, and attractive, yet understated and powerful in raising local elements.   
Co-Authors Inda Ariesta