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All Journal Humaniora ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship
Ferane Aristrivani Sofian
Bina Nusantara University
Humanities Economics, Econometrics & Finance Education Social Sciences

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Makna Komunikasi Keluarga Bagi Wanita Karier: Studi Fenomenologi Mengenai Makna Komunikasi Keluarga Bagi Wanita Karier di Kota Bandung Ferane Aristrivani Sofian
Humaniora Vol. 5 No. 1 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i1.3054

Abstract

Currently, the role of women has shifted from traditional to modern roles. From just having a traditional role to bear children and take care of the household, women now have a social role which can be a career in various areas of life with higher education are supported. The role of a woman when they entered the stage of marriage seems to be so complex, when different interests collide. The method used in this study is qualitative, while the approach is phenomenology. In general, qualitative research is the process of research to understand the phenomenon, based on a tradition of research with the typical method, with the object of society's problems. There are five motives that make a career woman pursue her careeer, those are helping their husband to fulfill household living cost, apply knowledge, socialization, have their own income, and self-actualization. Having a career for career women is a gift from God and the struggle and sacrifice to support life in the form of work and creativity that benefit others. Having family for career women is a priceless gift from God in a river of happiness therefore becoming part of a family must be maintained carefully. Communicating for career women, is a real form of compassion, caring, and love to keep the marriage intact. Communicating between mother and child for career women is a real form of love and care in teaching and educating children to maintain familiarity with the child. 
Konstruksi Makna Smartphone bagi Mahasiswa Jurusan Marketing Komunikasi di Universitas Bina Nusantara Jakarta Ferane Aristrivani Sofian
Humaniora Vol. 6 No. 2 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i2.3343

Abstract

Most Marketing Communication students are smartphone users. The students, either consciously or not, would prefer to use his/her smartphone rather than socializing with other people around. Even when in class during lectures, until it often leads to conflict between lecturer and students. In connection with the meaning, everyone will behave towards something based on the meaning of that something in his mind. Thus, this study would like to try to answer what the meaning of the smartphone for Marketing Communication students is; why they use a smartphone when lectures take place; and what their opinion in wisefully using of their smartphones. This study used a qualitative research system with a descriptive case study method. Through observation and in-depth interviews of nine informants can be seen that the meaning of a smartphone for students is as practical communication medium for sharing information and the necessities of life; teaching methods oflecturer are less attractive, boredom, always wanted to connect anytime, anywhere with friends or family, addicted to smartphones are reasons why students always want to use smartphones in class when the lecture takes place; and the wise use of smartphones by students is at the right time, do not harm others and for positive things. 
Communication Adaptation and Customer Loyalty in Platform-Based Ride-Hailing Services: Evidence from Greater Jakarta Ferane Aristrivani Sofian; Cindy Valencia Rizan; Tri Mega Asri; Manish Mathur; Marginata Kurnia Putra
ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship) Vol. 7 No. 1 (2026): April
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/alexandria.v7i1.1556

Abstract

This study explores whether drivers’ communication skills are positively related to attitudinal customer loyalty, how communication is adaptively enacted within short, platform-evaluated encounters in the Greater Jakarta metropolitan region, and how these adaptive practices relate to loyalty outcomes. An explanatory sequential mixed-methods design was employed. The quantitative phase involved 385 active ride-hailing users and applied descriptive statistics and Spearman’s rank-order correlation. The qualitative stage consisted of semi-structured interviews with seven experienced drivers, which were analyzed thematically using Communication Accommodation Theory. The findings show a moderate and statistically significant positive correlation between perceived drivers’ communication skills and attitudinal customer loyalty (ρ = .412, p < .001). Interview data suggest that each ride functions as a micro-communication arena in which drivers continually recalibrate tone, conversational depth, and embodied conduct in response to passengers’ cues, algorithmic visibility, and rating asymmetry. Communicative adaptation unfolds through situational convergence (alignment), strategic divergence (privacy-sensitive silence), evaluative convergence under rating pressure, and multimodal accommodation. These patterned adjustments stabilize brief encounters and shape evaluative judgments. In algorithmically governed environments, communication emerges not merely as a soft skill but as a context-sensitive relational practice linking interactional competence to loyalty intention in low-switching-cost platform markets.
Co-Authors Cindy Valencia Rizan Manish Mathur Marginata Kurnia Putra Tri Mega Asri