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Mendiola B. Wiryawan
Bina Nusantara University
Humanities

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Memikirkan Ulang Bisnis Model Berbasis Desain Komunikasi Visual Mendiola B. Wiryawan
Humaniora Vol. 2 No. 1 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i1.3078

Abstract

Graphic design as an applied art started to grow side by side with the growth of many businesses that needed promotion and advertising. Although graphic design can be categorized as a service company, it cannot be directly handled the same as any other service companies. Design companies always involve two opposite poles: aesthetic vs. logic, individual vs. mass, idealism versus reality. The best way viewing a graphic design as a business entity is seeing through its business model’s side. A business model is a simple representation of the complex reality of a business. The primary purpose of a business model is to communicate business mechanism among stakeholders. The article gives insight to see components of graphic design business and their future challenge. In the future, it is expected there are more discussions about this topics so that Indonesian graphic design industry will grow in the future. 
User Experience (Ux) sebagai Bagian dari Pemikiran Desain dalam Pendidikan Tinggi Desain Komunikasi Visual Mendiola B. Wiryawan
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3166

Abstract

Digital world, internet and mobile have made communication does not move in one way anymore. Visual Communication as a part of Communication recently is going to be more personal, segmented, interactive, user-generated content, accessible and available in huge quantities. In the positive side, users have more options to receive or to respond communication signals according to his/her needs and wants. In opposite, now everybody gets information clutter caused by unbalanced information between what we can received and what we can digested. For that reason we need method to study the people as an object of our communication. Learning user experience concept make us understand more about our object insight. The aim of this paper is to review principles that used in UX study. In the future we expect this discourse will be assesed and used in a design thinking method and developed in visual communication design institution. Research method used in this paper is based on literatural studies. Understanding of UX will help designers developing design that can be effectively communicate with their segement.  
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