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All Journal Humaniora Jurnal Dimensi Seni Rupa dan Desain
Anita Rahardja
Bina Nusantara University
Arts Humanities

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Seni Bicara Lewat Typeface Dekoratif dan Komposisi Anita Rahardja; Dominique Rio Adiwijaya
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3126

Abstract

On this essay, the main topic is related to one of the branch in visual communication design, typography. In the early days, typography derives from hand writing, but nowadays, it has been developed digitally by means of computer. The presence of computers facilitate in making digital typefaces, especially decorative ones. This contributes to its quantities and vast distribution. Literature studies conducted to further understand the definitions and characteristics of digital typefaces. A decorative typeface owns a certain visual characteristic which in the end limits its usage. Certain characters in decorative typefaces often associated with particular moods or impressions, which can be used to deliver a message. Next is the ideation and visualization by students and teaching staffs in typography class using both analog and digital media to produce typographic compositions using decorative typefaces. The final step is to analyze the compositions to capture its intended message. 
Basic Design is Indeed for Expert Anita Rahardja; D. Rio Adiwijaya
Humaniora Vol. 2 No. 2 (2011): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v2i2.3138

Abstract

This article would argue that basic design in undergraduate design study is equally significant in both freshmen as well as senior years (when projects of simulated professional practice tend to regard contexts as more significant than visual itself). It will be shown that basic design plays a profound role throughout the whole education setting, from lectures, form-creation process, to design criticism and assessments. It even expands its worth into sphere of professional practice, as long as form analysis and form-making ability are still demanded as a vital part of designer’s set of competencies. For how could visual analytic or consideration become less important than e.g. marketing, since designer becomes designer, if and only if he/she has certain competence in visual instead of academic-grade marketing? More after, this brief inquiry employs the method of literary study in conjunction with direct and indirect observation through the internet concerning design education and its practice, followed by critical reflections. The outcome of this study would be a firm recommendation for basic design engagement through the whole education years, since its descriptive-generative functions of visual are yet highly relevant, for they lie at the very core of visual communication design discipline itself. 
Practice as ‘Research’ Within The Context of Art and Design Academia: A Brief Excursion Into Its Philosophical Underpinnings Dominique Rio Adiwijaya; Anita Rahardja
Humaniora Vol. 6 No. 3 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i3.3357

Abstract

Integration of many fields of human endeavor including art and design into academic system is not at all surprising in our modern world that continues to modernize itself in the quest for ever increasing welfare of humanity. The backbone of modern welfare is unmistakably techno-scientific academic research, explaining current expansion of its ‘standardized’ paradigm, regulation and infrastructure without exception into the field of art and design. This is where the problem precisely arises, since their own nature, art and design as ‘creative’ fields, are incompatible with scientific paradigm which emphasizes a uniform reproducibility of research findings. ‘The heart of the arts’, in contrast, is its singularities. The industry actually has recognized the difference by assigning ‘patents’ to technological invention and ‘copyright’ to singular artworks. The question is then how to incorporate such creatively plural fields into uniform academic research system. Fortunately within the past 20 years, there were developments within international art and design academia that came up with a keystone principle called practice-based research. It relies upon philosophical underpinnings of phenomenology and hermeneutics which has been critically acclaimed in showing inadequacies of positivistic (natural science-based) paradigm in understanding cultural phenomena exemplified by art and design. It is the intention of this article to briefly explain this new principle and its philosophical underpinnings in order to let us appreciate its positive contribution for our understanding of art and design. This understanding in turn would allow us to cultivate those creative fields within academic context in a more appropriate way. 
Documenting The Richness of Indonesia Through The Cultural Color of Sumatera’s Traditional Textile and Culinary Product Mita Purbasari; Anita Rahardja
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3517

Abstract

Analysis of cultural color was an approach to a better understanding color from cultural stand point, unlike the others color studies which looked at the psychological aspect of color. Johannes Itten’s theory of color served as a thinking base in this study. The theory was reflected in the cultures of Indonesia and represented by island of Sumatera (Aceh Darussalam, Medan, Padang, Bengkulu, Palembang, and Lampung). The scope of the subject matters was limited to traditional textile products such as traditional costumes, bridal apparel, and culinary. The textile products were chosen because they became reflection of a culture whose place was close to society and this color became the its own identity. The research method was qualitative that consisted of doing literature study, interviewing experts (historians and artists), and visiting cultural centers especially the ones associated with textile and culinary product. The result of this study is presented in the form of morphological matrix on cultural color. The matrix of analysis is supported with arguments and a classroom experiment, which allows students to use, cultivate, and maximize the method of applying color in visual communication to achieve harmony and contrast. 
Eksplorasi Desain Dasar (Nirmana) melalui Kombinasi Media Grafis Analog dan Digital: Suatu Penelitian Kelas/Studio Anita Rahardja; Dyah Gayatri Puspitasari; Monica Wiguna
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3543

Abstract

This article is based on a research aiming to contextualize the fundamental principles of art and design to current setting in which analog media are no longer chosen as the ultimate hardware/tools. It is important considering digital hardware becomes more and more prevalent even preferred by students, whereas analog tools are getting harder to obtain, expensive and less ecological friendly. The goal of this research is to produce method analysis and the creation of two-dimensional basic design through digital media (Camera) followed by conventional drawing tools, documented and conducted by the lecturers and the students. So far, almost 100% of the studies concerning basic design could only be found in foreign publications, with visual work examples that cannot be used freely in Indonesian local education due to copyright issue. Therefore, a literature study is conducted to examine the formal objects of this research which are the elements and fundamental principles in design, followed by ideation and visualization processes carried by the students in basic design classes through the semester. The visualization itself will integrate analog and digital media to generate the material objects of the research, which is a series of two dimensional design compositions. These compositions are then analyzed and classified to taxonomic category of fundamental principles of two-dimensional design as an integral part of teaching-learning process (self-evaluation class for future improvement). 
Co-Authors D. Rio Adiwijaya Dominique Rio Adiwijaya Dyah Gayatri Puspitasari Mita Purbasari Monica Wiguna