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Moondore Madalina Ali
Bina Nusantara University

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Analisis Isi Iklan Televisi di Indonesia Moondore Madalina Ali
Humaniora Vol. 5 No. 2 (2014): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v5i2.3132

Abstract

There are no television channels especially for children in Indonesia. Children’s programmes usually air early in the morning or in the afternoon. Most children watch television during Saturday and Sunday where most of them do not have to go to school. Children could watch any programmes airing during those times. There were not many content analysis researches looking at advertiments aired in television before in Indonesia. Therefore, this study looked at advertisements shown on Saturday and Sunday by using quantitative method. Quantitative method used was content analysis. Four private channels were chosen with a total 120 hours of television program recorded on Saturday and Sunday. This study showed that 37 out of 120 hours of television were advertisement with 6898 advertisements (promotion and products). Children in Indonesia were exposed to many advertisements on television on Saturday and Sunday. 
Gambaran Celebrity Worship pada Dewasa Awal di Jakarta Annisa Kusuma Widjaja; Moondore Madalina Ali
Humaniora Vol. 6 No. 1 (2015): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v6i1.3294

Abstract

The intensity of celebrity worship is increasingly occurring in Indonesia. Celebrity worship is any form of behavior or feelings that arise from inner to worship an idol figure as a gratification, entertainment, or to fill in the emptiness. Celebrity worship is divided into entertainment social, intense personal, and borderline pathological. Celebrity worship can be done by anyone and its intensity decreases with age. However, some media reports that celebrity worship is found in early adulthood. Thus the purpose of this study was to describe behavior of celebrity worship in early adulthood aged 20-30-year-old in Jakarta. The research design is quantitative descriptive method. Subjects in this study amounted to 250 people who live in Jakarta. It is found that 34% (85 people) into the Entertainment Social levels, 34.8% (87 people) into the level Intense Personal, and 31.2% (78 people) into the Borderline Pathological levels. It shows that celebrity worships still exist in early adulthood in Jakarta.