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Hagung Kuntjara
Bina Nusantara University
Humanities

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Kritik Seni dengan Kasus Festival Seni Rupa “Nagari Ngayogyakarta Hadiningrat” Hagung Kuntjara
Humaniora Vol. 4 No. 2 (2013): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v4i2.3503

Abstract

"War againt the forgot" – Some time ago the government through a bill drafted by the Ministry of Home Affairs rolled leadership succession issues covered in the bill of Privileges Yogyakarta which hands polemical dichotomy of choice 'Sultan is not automatically Governor' (by election) or 'Sultan is automatically Governor' (direct designation). Social and political conditions that nation endlessly polemical dichotomy is heating up at the public grassroot level to the national level lead to opposite parties and keep fire as unresolved. A Fine Arts Festival event titled "Nagari Ngayogyakarta Hadiningrat" one century to coincide with HB IX, was presented in Jogja National Museum (JNM) 13 April 2012 and 2 weeks later, became a kind of 'witness marker' of the existence and the constellation 'Nagari Yogyakarta Sultanate - HB IX' with the Republic of Indonesia. Form of attitudes, arts events as a marker – ‘Titi pranoto mongso’ - in ancient agrarian societies of Java was used as a natural event signs to be observed, the Arts Festival events can be read as a reminder to not forget, will conduct historical Yogyakarta. Practice of art criticism writing is about the Arts Festival event "Nagari Ngayogyakarta Hadiningrat" in the perspective of art criticism, which is not only a cultural festival article coverage of events, but also the existence of a strong side shoot 'Nagari Yogyakarta Sultanate - HB IX 'is presented in the form of representation of the works of art are very diverse and are free to respond to a given topic.  
Advertising Campaign Strategy Based on The Communication Objective: A Case Study at Tokobagus Advertising Campaigns (2011-2014) Angela Oscario; Hagung Kuntjara; Agus Adhityatama
Humaniora Vol. 7 No. 2 (2016): Humaniora
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/humaniora.v7i2.3511

Abstract

Article focused on advertising as one of the most important parts of marketing communication in one of the online shop, TokoBagus. Advertising communicated a message from a certain brand to the target audience through a particular medium. The aim of this research was making advertising with a powerful message, so it was able to become a captain of consciousness that could play an important role in economic and social systems of modern society. Because of its potential power, the creative advertising workers had a big responsibility in their hands. It was not only to explore the creativity visually or verbally to a creative worker, but also, they should understand the purpose of communication, the communication strategy, and the creative strategy. In this case, TokoBagus run this in making advertisement campaign to promote its brand. The method used in this research was the qualitative method and inductive model. Data were collected through an interview, literature, and visual data. Those collected data were analyzed using a qualitative-verificative strategy and case study method. The case study was Toko Bagus advertising campaign from the year 2011 to the year 2014 when finally its name changes into OLX. It finds that the advertisements only become beautiful works of art, but it does not solve the problem of the brand. Therefore, this research is important to document the communication strategy and the creative strategy of an advertising campaign so it can be a reference for a young designers or students. 
Co-Authors Agus Adhityatama Oscario, Angela