Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal ComTech: Computer, Mathematics and Engineering Applications Journal of Social Research
Suwarno Suwarno
Bina Nusantara University
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Audio Visual Media Components in Educational Game for Elementary Students Meilani Hartono; Andri Guna Santoso; Crisantus Lebu Raya; Budi Yulianto; Suwarno Suwarno
ComTech: Computer, Mathematics and Engineering Applications Vol. 7 No. 4 (2016): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v7i4.2515

Abstract

The purpose of this research was to review and implement interactive audio visual media used in an educational game to improve elementary students’ interest in learning mathematics. The game was developed for desktop platform. The art of the game was set as 2D cartoon art with animation and audio in order to make students more interest. There were four mini games developed based on the researches on mathematics study. Development method used was Multimedia Development Life Cycle (MDLC) that consists of requirement, design, development, testing, and implementation phase. Data collection methods used are questionnaire, literature study, and interview. The conclusion is elementary students interest with educational game that has fun and active (moving) objects, with fast tempo of music, and carefree color like blue. This educational game is hoped to be an alternative teaching tool combined with conventional teaching method.
Analysis of the Effect of Social Media Marketing and Customer Experience on Brand Trust at Pastry XYZ Suwarno Suwarno; Muhammad Arriansjah Rishad
Journal of Social Research Vol. 4 No. 12 (2025): Journal of Social Research
Publisher : International Journal Labs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v4i12.2923

Abstract

In the digital era, social media has transformed marketing strategies, particularly for MSMEs in the competitive culinary industry. This study aims to analyze the effect of social media marketing and customer experience on brand trust at Pastry XYZ. Using a quantitative approach, data were collected through online surveys from 75 Instagram followers of Pastry XYZ selected through purposive sampling. The data were analyzed using SmartPLS 4.0 with structural equation modeling. The results show that social media marketing has a significant positive effect on brand trust (path coefficient = 0.539, p = 0.000), while customer experience does not significantly affect brand trust (path coefficient = 0.162, p = 0.209). These findings indicate that Instagram-based marketing activities effectively build consumer trust, whereas the current customer experience requires improvement to contribute meaningfully to brand trust development. The study provides practical implications for optimizing social media marketing strategies in the culinary MSME sector. In conclusion, Instagram-based marketing proves to be an effective strategy for building brand trust, whereas customer experience elements require substantial improvement to contribute to trust building.
Co-Authors Andri Guna Santoso Crisantus Lebu Raya Meilani Hartono Muhammad Arriansjah Rishad Raditya, Aji Ratu Sarah Fauziah Iskandar Yulianto, Budi