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All Journal CommIT (Communication & Information Technology) Seminar Nasional Informatika (SEMNASIF) ComTech: Computer, Mathematics and Engineering Applications IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi
Henkie Ongowarsito
Bina Nusantara University
Computer Science & IT Control & Systems Engineering Engineering Mathematics

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THE ANALYSIS AND THE DESIGN OF E-MARKETING STRATEGY AT SME’S (A CASE STUDY: THE DARE TO DREAM INDONESIA COMMUNITY) Ongowarsito, Henkie; Nurcahyani, Kartika; Djoyo, Brata Wibawa
CommIT (Communication and Information Technology) Journal Vol 5, No 2 (2011): CommIT Vol. 5 No. 2 Tahun 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v5i2.557

Abstract

The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME’S of Dare to Dream Indonesia (D2DI) community. The methodology of analysis used consists of 4 stages from 7 stages of e-marketing and the design method consists of three last stages of e-marketing. The result achieved is a website as an e-marketing application that can support marketing and promoting activities, expanding the target market, giving complete information and facilitating the customers to access product information, and supporting the communication between D2DI community, SME’S, and the customers. The conclusions obtained are that e-marketing can be a solution to solve customer needs of the availability of complete and current information and communication.Keywords: Information System, content management system, academic development
SISTEM E-CRM PADA KLINIK TUMBUH KEMBANG ANAK INDIGROW Ongowarsito, Henkie; Gitarani, Hesty
CommIT (Communication and Information Technology) Journal Vol 2, No 2 (2008): CommIT Vol. 2 No. 2 Tahun 2008
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v2i2.503

Abstract

Parents of children with special needs generally face skepticism from within himself and rejection from family or the environment when faced with the fact that their children are special children. Therefore, they need environments where they can share with each other so they are more powerful in supporting children to develop. Clinic Indigrow as parents and school partners in developing the child optimally, having a few problems relating to the operation of their services, the problems are: The schedule consultation/evaluation by a doctor that often can not be implemented because the doctor had to attend seminars abroad, oversee the implementation of home programs, and also in providing education and support for parents. With eCRM organization will be able to improve its services to support parents. ECRM for Clinical Development Indigrow starting from the analysis of internal factors and external, and then further analyzed using the SWOT Matrix and Matrix IE to get an alternative strategy in accordance with business conditions Indigrow Clinic. ECRM systems analysis and design were calculated using Object Oriented Analysis and Design (OOA & D) and documented with notations Unified Modeling Language (UML). In accordance with the problems encountered in the initial research, analysis and design, the focus is limited to the field of service. Results of the design is the eCRM system that can be developed and utilized by the Clinic Indigrow to provide more support to parents of patients.Keywords: service, eCRM, indigrow children
Analisis Customer Value pada Perancangan Aplikasi E-Procurement di PT Indesso Aroma Ongowarsito, Henkie
ComTech: Computer, Mathematics and Engineering Applications Vol 2, No 2 (2011): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v2i2.2837

Abstract

More online business applications are utilized by companies; one of which is e-procurement. PT Indesso Aroma as a manufacturing company of essential oils, natural extracts, and aromatic chemicals products needs to improve its conventional procurement process to e-procurement to be more effective and efficient. For that, a research is conducted towards the performance and interest of the company's procurement system. Furthermore, the current SAP system application support is developed, as the customer values are analyzed using gap analysis to see the benefits of its application for the company. The e-procurement design uses OOAD method with UML diagram notation including analysis of problem domain, application domain, architectural design and component design. Cost-benefit analysis is performed to see an increase in customer value from the e-procurement application based on measurements of NPV, IRR and ROI of investing in the e-procurement design. Thus an e-procurement application is created that is expected to improve the company?s procurement process with several key features such as Purchase requisition, Purchase Order, Purchase Return, Supplier Catalog and Supplier Quotation. 
PERANCANGAN APLIKASI E-PROCUREMENT DI PT. INDESSO AROMA Henkie Ongowarsito
Seminar Nasional Informatika (SEMNASIF) Vol 1, No 5 (2011): Information System and Application
Publisher : Jurusan Teknik Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mempelajari kinerja dan kepentingan dari sistem procurement di PT.Indesso Aroma dan mengembangkan aplikasi pendukung bagi sistem SAP saat ini. Metode analisis yang digunakan adalah perancangan e-procurement menggunakan metode OOAD dengan menggunakan notasi UML diagram. Dari analisis dan perancangan yang dilakukan, dihasilkan suatu aplikasi e-procurement yang memiliki beberapa fitur utama seperti Purchase Requisition, Purchase Order, Purchase Return, Supplier Katalog dan SupplierQuotation.
SISTEM E-CRM PADA KLINIK TUMBUH KEMBANG ANAK INDIGROW Henkie Ongowarsito; Hesty Gitarani
CommIT (Communication and Information Technology) Journal Vol. 2 No. 2 (2008): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v2i2.503

Abstract

Parents of children with special needs generally face skepticism from within himself and rejection from family or the environment when faced with the fact that their children are special children. Therefore, they need environments where they can share with each other so they are more powerful in supporting children to develop. Clinic Indigrow as parents and school partners in developing the child optimally, having a few problems relating to the operation of their services, the problems are: The schedule consultation/evaluation by a doctor that often can not be implemented because the doctor had to attend seminars abroad, oversee the implementation of home programs, and also in providing education and support for parents. With eCRM organization will be able to improve its services to support parents. ECRM for Clinical Development Indigrow starting from the analysis of internal factors and external, and then further analyzed using the SWOT Matrix and Matrix IE to get an alternative strategy in accordance with business conditions Indigrow Clinic. ECRM systems analysis and design were calculated using Object Oriented Analysis and Design (OOA & D) and documented with notations Unified Modeling Language (UML). In accordance with the problems encountered in the initial research, analysis and design, the focus is limited to the field of service. Results of the design is the eCRM system that can be developed and utilized by the Clinic Indigrow to provide more support to parents of patients.Keywords: service, eCRM, indigrow children
THE ANALYSIS AND THE DESIGN OF E-MARKETING STRATEGY AT SME’S (A CASE STUDY: THE DARE TO DREAM INDONESIA COMMUNITY) Henkie Ongowarsito; Kartika Nurcahyani; Brata Wibawa Djoyo
CommIT (Communication and Information Technology) Journal Vol. 5 No. 2 (2011): CommIT Journal
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/commit.v5i2.557

Abstract

The purposes of the research are to analyze the e-marketing strategy and to design e-marketing application which is a website that is appropriate for SME’S of Dare to Dream Indonesia (D2DI) community. The methodology of analysis used consists of 4 stages from 7 stages of e-marketing and the design method consists of three last stages of e-marketing. The result achieved is a website as an e-marketing application that can support marketing and promoting activities, expanding the target market, giving complete information and facilitating the customers to access product information, and supporting the communication between D2DI community, SME’S, and the customers. The conclusions obtained are that e-marketing can be a solution to solve customer needs of the availability of complete and current information and communication.Keywords: Information System, content management system, academic development
Analisis Customer Value pada Perancangan Aplikasi E-Procurement di PT Indesso Aroma Henkie Ongowarsito
ComTech: Computer, Mathematics and Engineering Applications Vol. 2 No. 2 (2011): ComTech
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/comtech.v2i2.2837

Abstract

More online business applications are utilized by companies; one of which is e-procurement. PT Indesso Aroma as a manufacturing company of essential oils, natural extracts, and aromatic chemicals products needs to improve its conventional procurement process to e-procurement to be more effective and efficient. For that, a research is conducted towards the performance and interest of the company's procurement system. Furthermore, the current SAP system application support is developed, as the customer values are analyzed using gap analysis to see the benefits of its application for the company. The e-procurement design uses OOAD method with UML diagram notation including analysis of problem domain, application domain, architectural design and component design. Cost-benefit analysis is performed to see an increase in customer value from the e-procurement application based on measurements of NPV, IRR and ROI of investing in the e-procurement design. Thus an e-procurement application is created that is expected to improve the company’s procurement process with several key features such as Purchase requisition, Purchase Order, Purchase Return, Supplier Catalog and Supplier Quotation. 
Pengembangan sistem pendukung keputusan berbasis AI untuk evaluasi ide konten digital pra-produksi Hermawan Honggowidagdo; Thomas William; Henkie Ongowarsito
IT Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi Vol 5 No 1 (2026): IT-Explore Februari 2026
Publisher : Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/itexplore.v5i1.2026.pp109-118

Abstract

The rapid growth of short-form social media platforms has increased the complexity of decision-making during the digital content planning stage. Content creators are required to evaluate the feasibility of content ideas and determine platform suitability prior to production, while most existing tools primarily focus on post-publication analytics. This study aims to design an Artificial Intelligence (AI)-enabled Decision Support System (DSS) to evaluate digital content ideas in the pre-production stage. Adopting a Design Science Research approach, the study develops a conceptual design artifact that integrates intrinsic content idea characteristics with cognitive and affective response modeling grounded in the Stimulus–Organism–Response (S-O-R) framework, alongside platform affordance mapping. The proposed artifact operationalizes a reflective evaluation mechanism that generates platform recommendation scores and idea enhancement suggestions without claiming deterministic or predictive performance modeling. Evaluation was conducted qualitatively through practitioner assessment to examine perceived usefulness, clarity of recommendations, and decision support contribution. The findings indicate that the developed artifact provides a structured reflective framework for early-stage content evaluation. Theoretically, this study extends the application of the S-O-R framework by operationalizing it as a design logic for a pre-production DSS artifact. Practically, the proposed system has the potential to support more systematic decision-making prior to content production.
Co-Authors Brata Wibawa Djoyo Brata Wibawa Djoyo, Brata Wibawa Hermawan Honggowidagdo Hesty Gitarani Hesty Gitarani, Hesty Kartika Nurcahyani Kartika Nurcahyani, Kartika Thomas William