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All Journal Jurnal Sinar Manajemen The International Conference on Education, Social Sciences and Technology (ICESST)
Nurhidayah Layoo
Universitas Muhammadiyah Luwuk
Computer Science & IT Economics, Econometrics & Finance Environmental Science

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Hubungan Kualitas Pelayanan Dengan Kepuasan Pelanggan di Lokasi Wisata Kuliner Teluk Lalong Kabupaten Banggai: The Relationship between Service Quality and Customer Satisfaction at Lalong Bay Culinary Tourism Locations, Banggai Regency Nurhidayah Layoo; Sumarni; Rini Hadiati
Jurnal Sinar Manajemen Vol. 9 No. 1: MARET 2022
Publisher : Fakultas Ekonomi Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jsm.v9i1.2321

Abstract

Tujuan penelitian ini untuk mengetahui variabel-variabel kualitas pelayanan yang dominan berpengaruh terhadap kepuasan pelanggan di lokasi wisata kuliner Teluk Lalong, Data dikumpulkan melalui kuesioner dan dokumentasi, penarikan sampel menggunakan accidental sampling terhadap 60 pengunjung yang menikmati kuliner di Teluk Lalong. Data yang terkumpul dianalisis dengan metode regresi linear berganda dan korelasi. Hasil penelitian menunjukkan bahwa variabel bukti fisik, kehandalan, daya tanggap, jaminan, serta empati berpengaruh signifikan terhadap kepuasan pelanggan, namun variabel yang paling dominan berpengaruh adalah bukti fisik dan empati. Implikasi dari hasil penelitian ini adalah para pelaku usaha kuliner di wisata kuliner Teluk Lalong perlu memperhatikan indikator-indikator bukti fisik area penyajian jasa dan sikap empati karyawan dalam proses pelayanan untuk mendorong kepuasan pelanggan.
Digital Banking As An Online Transaction Service For Customer Satisfaction Nurhidayah Layoo; Nurmawati Mambuhu
The International Conference on Education, Social Sciences and Technology (ICESST) Vol. 1 No. 1 (2022): The International Conference on Education, Social Sciences and Technology
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/icesst.v1i1.353

Abstract

The increased garbage creation in Maros may motivate businesses to become more concerned with environmental sustainability. Armour Coffee's green marketing strategy begins with the brand logo and extends to the firm's vision and objective. According to statistics from the top brand index, Armour Coffee remains the least popular local coffee shop in Indonesia, which is both a phenomena and a problem in this study. Based on the findings, the study concludes that Green Product and Green Place have a favourable influence on Interest in Purchasing Armour Coffee in Maros. Meanwhile, Green Price and Green Promotion had little influence on Interest in Purchasing Armour Coffee in Maros. Simultaneously, green product, green pricing, green location, and green promotion (green marketing mix) impact interest in purchasing Armour Coffee in Maros.
Co-Authors Nurmawati Mambuhu Rini Hadiati Sumarni