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All Journal Walisongo Journal of Information Technology
Moh Hadi Subowo, S.Kom., M.T.I.
Fakultas Ushuluddin dan Humaniora Universitas Islam Negeri Walisongo Semarang, Indonesia
Computer Science & IT Engineering

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Pengaruh Prinsip Technology Acceptance Model (TAM) Terhadap Kepuasan Pelanggan Aplikasi Ojek Online Xyz Moh Hadi Subowo, S.Kom., M.T.I.
Walisongo Journal of Information Technology Vol 2, No 2 (2020): Walisongo Journal of Information Technology
Publisher : Universitas Islam Negeri Walisongo Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/wjit.2020.2.2.6939

Abstract

The use of the online taxibike XYZ application is based on the Technology Acceptance Model (TAM) theory. The online taxibike XYZ application can be good if it has a good assessment based on the TAM variable. The purpose of this study is to obtain empirical evidence regarding the effect of the TAM principle on customer satisfaction. This study uses a quantitative causal research method to analyze the application of the Technology Acceptance Model (TAM) principle to online taxibike XYZ application customer satisfaction. The instrument in this study used a questionnaire instrument with a closed questionnaire type. The data analysis technique used three tests: data quality test, hypothesis test, and classical assumption test. All variables x, both reliability, flexibility, privacy, accessibility, ease to use, all positively influence customer satisfaction
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