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Shofiyah Shofiyah
Universitas Antakusuma
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Education Medicine & Pharmacology Social Sciences

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Pengaruh Promosi, Harga, dan Tempat Terhadap Keputusan Pembelian Produk Pertanian di UD Aneka Tani Kecamatan Arut Selatan Kabupaten Kotawaringin Barat Shofiyah Shofiyah; Hartini Hartini
Anterior Jurnal Vol 17 No 2 (2018): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (246.142 KB) | DOI: 10.33084/anterior.v17i2.6

Abstract

The success of marketing a product, especially agricultural production facilities involves various factors such as promotion, price, and location of sales. Consumer purchase decision in UD. Aneka Tani cannot be separated from the influence of each factor. To find out whether or not these factors affect sales, then conducted research at UD. Aneka Tani method of data collection is done by accidental sampling method. The results of this study indicate that Promotion (X1), price (X2), and place (X3) partially do not give effect to purchasing decision in UD shop. Aneka Tani. From the result of data analysis indicate that t count value of each independent variable is under t table 2.056. Hence the alternative hypothesis (Ha) is rejected and the null hypothesis (Ho) is accepted, meaning partially does not affect the independent variable of promotion (X1), price (X2), and place (X3) to the dependent variable of purchase decision (Y). Promotion (X1), price (X2), and place (X3) simultaneously do not give effect to purchase decision at UD store. Aneka Tani. Where Fcount (2,533) < F table (2.96).
Analisis Pendapatan dan Kelayakan Usaha Tani Jagung Hibrida (Zea mays L) di Desa Bumi Harjo Kabupaten Kotawaringin Barat Shofiyah Shofiyah
Anterior Jurnal Vol 18 No 2 (2019): Anterior Jurnal
Publisher : ​Institute for Research and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (140.435 KB) | DOI: 10.33084/anterior.v18i2.697

Abstract

Bumi Harjo Village, Kumai District is one of the villages that has experienced developments in agriculture. Bumi Harjo Village farmers do hybrid corn farming. The objectives of this study were: to find out the income, and the feasibility of hybrid corn farming in Bumi Harjo Village and to know the prospects for the development of its business. The data analysis method used to determine income and feasibility using the t-test and Pearson correlation formula to determine the level of relationships between variables. The results showed that the average salary received by respondent farmers was 2,089,917/ha, and hybrid maize farming in Bumi Harjo Village was feasible to run with an R/C ratio > 1 which was 7.1. Based on the t-test it was found that the correlation between income and land area obtained t count = 9,346 > t table = 2,052 which means that there is a strong relationship, namely the more significant the land area, the higher the income earned. While the prospect of development is quite good, seen from the increase in the number of livestock populations in 2013 with animal feed needs reaching 2,183 tons per month, thus hybrid corn farming can be a recommendation for sustainable business.
Co-Authors Hartini Hartini