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jaya bahwiyanti yaya
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ANALISIS STRATEGI PEMASARAN DALAM UPAYA MENINGKATKAN PENJUALAN PADA PT. TITIPAN KILAT BANJARMASIN jaya bahwiyanti yaya; Nor Laili Laili
Jurnal Ilmiah Ekonomi Bisnis Vol 5 No 3 (2019): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (238.294 KB) | DOI: 10.35972/jieb.v5i3.303

Abstract

Tujuan penelitian ini adalah untukmengidentifikasi strategi yang ditetapkan PT. Titipan kilat Banjarmasin dan memberikan solusi mengenai strategi pemasaran yang harus dilakukan agarmeningkatkan volume penjualan PT. Titipan kilat Banjarmasin menggunakan teori Philip Kotler Marketing Mix 7P. Tehnik analisa data yang digunakan dalam penelitian ini adalah deskriptif, digunakan untuk memberikan gambaran yang lebih lengkap mengenai suatu fenomena, baik itu suatu fenomena yang sedang berlangsung saat ini maupun fenomena yang terjadi dimasa lalu. Hasil penelitian menunjukkan bahwa belum efektifnya strategi pemasaran Product, Promotion, People yang berpengaruh pada meningkatkan volume penjualan pada PT. Titipan Kilat Banjarmasin.
ANALISIS KUALITAS PELAYANAN LEMBAGA PELATIHAN KURSUS KOMPUTER UNTUK MENINGKATKAN KEPUASAN SISWA PADA PONDOK PESANTREN DARUL HIJRAH PUTRA CINDAI ALUS MARTAPURA jaya bahwiyanti yaya; Rama Andri Syawalli Rama Andri Syawalli
Jurnal Ilmiah Ekonomi Bisnis Vol 6 No 1 (2020): JURNAL ILMIAH EKONOMI BISNIS
Publisher : Jurnal Ilmu Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (388.144 KB) | DOI: 10.35972/jieb.v6i1.321

Abstract

Abstract: The purpose of this study was to determine the level of satisfaction in first grade junior high school students at the Martapura Darul Hijrah Islamic Boarding School which was seen from the service quality factors which involved physical / tangible evidence, reliability, responsiveness, Assurance and Empathy.The research method used is descriptive quantitative type by discussing a study with numbers. Figures obtained from a questionnaire were distributed to 100 students and later the percentage index will be calculated to determine the level of satisfaction of service quality variables. The results showed that all the quality variables of LPK-AL-Hijrah service received a Satisfied Enough value by students who obtained the Percentage Index result with an interpretation distance of 20% from the 5 choice categories was 48.31%.
Co-Authors Nor Laili Laili Rama Andri Syawalli Rama Andri Syawalli