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Suseno Hendratmoko
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Pengaruh Lokasi dan Harga terhadap Kepuasan Konsumen dengan Gaya Hidup sebagai Variabel Intervening (Studi pada Waroeng Steak and Shake Cabang Yogyakarta) Suseno Hendratmoko
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 4 No 2 (2019): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (66.003 KB) | DOI: 10.32503/jmk.v4i2.432

Abstract

This study aims to determine the effect of location and price on consumer satisfaction with lifestyle as an intervening variable by taking a research location at Waroeng Steak and Shake Branch Jalan Colombo No 22 - Yogyakarta. Lifestyle is focused on the lifestyle of students who are consumers of the Colombo branch of Waroeng Steak and Shake Yogyakarta. This research belongs to the quantitative descriptive category by using multiple linear regression analysis, multiple linear regression. While the sampling method was carried out with a purposive sampling technique for 100 consumers who visited the Colombo branch of Waroeng Steak and Shake. From the results of the analysis it was found that location variables influence consumer satisfaction, price variables influence consumer satisfaction, location variables influence lifestyle, price variables affect lifestyle, lifestyle variables affect consumer satisfaction, location variables influence consumer satisfaction with lifestyle as an intervening variable, and the price variable influences consumer satisfaction with lifestyle as an intervening variable.
Pengaruh Penerapan In House Training Terhadap Kinerja Karyawan Pada PT Anugerah Mulia Indobel - Perusahaan Cokelat Monggo Suseno Hendratmoko
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 3 No 3 (2018): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (592.083 KB) | DOI: 10.32503/jmk.v3i3.367

Abstract

This research aims to determine the effect of in house training to the employee and the effect to the employee's performance. Object of this study are all the employees of PT Anugerah Mulia Indobel as the producer of Cokelat Monggo. In case the purpose of this study is to determine the effect of in house training for the employees, the methode analysis using simple linier regression. The test result shows that in house training has a positif effect for employee's performance.
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