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All Journal JMK Jurnal Manajemen dan Kewirausahaan
Lu Man Hong
Faculty of Entrepreneurship and Business, University Malaysia Kelantan, Malaysia
Economics, Econometrics & Finance

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Key Examine for Visit Intention on Gastronomy Tourism Lu Man Hong; Woo Wai Yee
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 2 (2022): Mei
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i2.2250

Abstract

In recent decades, gastronomy tourism has increased in popularity among visitors and host countries, and it is now one of the most essential factors for travellers when choosing a location. Gastronomy tourism is now categorised as a niche market. The purpose of this research is to determine what factors impact visitors' decisions to visit Kelantan's culinary tourism. The relationship between the independent variables of meal pricing, food presentation, and ambiance, as well as the dependent variable of intention to visit, will be investigated in this study. This study used a quantitative technique, with 400 responses collected via an online questionnaire from people who had visited Kelantan at least once. Because 10 straight-lining replies were removed, 390 responses were submitted to smartpls data analysis. According to the findings, meal pricing, food presentation, and ambience have a direct impact on tourists' intentions to attend gastronomy tourism.
The Factors that Influence Customer Purchase Intention: The Tale of Zalora Malaysia Lu Man Hong; Pillo Anak Alisliza Perak
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 7 No 3 (2022): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v7i3.2645

Abstract

Since Zalora Malaysia was designated as the top fashion specialised online retailer based on iPrice's Map of e-commerce, this study was done to investigate the factors that impact consumer buying intention in Zalora Malaysia. As a result, brand image, site design, and service quality are the independent variables for those elements. The intention to buy among Zalora Malaysia clients is the dependent variable of this study. Furthermore, the goal of this research is to look at the interaction between elements that impact customers' purchasing intentions in Zalora Malaysia. To confirm the research hypothesis, the researcher gathered 237 responses via a google form created by the researcher and distributed them online to any Malaysian citizen who only purchased from Zalora Malaysia and answered the questionnaire in general via Facebook or Instagram to obtain respondents aged 21 to 50 years and above. Only one hypothesis is validated and approved in this research study, according to the findings, and it is connected to the relationship between site design features and purchase consumers in the Zalora Malaysia application. The brand image and service quality elements that impact customers' purchasing intentions in the Zalora Malaysia application are two hypothetical relationship factors that are not approved and have no value. In the Zalora Malaysia application, this reveals simply the site design variables that are important and the link between client purchase intents.
Empirical Study on Factors Related Attitudes on Fast-Food Consumption among University Students in Malaysia Lu Man Hong; Kang Yee Ming
JMK (Jurnal Manajemen dan Kewirausahaan) Vol 8 No 3 (2023): September
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/jmk.v8i3.4156

Abstract

Fast food is a type of cuisine that may be swiftly made and offered to customers at a low cost. Time by time, changes in client demand, such as taste and lifestyle, may be detected, leading to the launch of several new menus by fast food companies to meet customer desire. This has an impact on the attitudes of university students on fast food eating during the period. The purpose of this study is to look at the link between flavour, time savings, and promotion attractiveness, towards university students' attitude about fast food intake. A study comprising 384 respondents from Malaysian colleges was done utilising online questionnaires using Google Form. All data was proceeded by SPSS software 26.0. The findings revealed that the three independent variables are significantly related to dependent variable. This study can help researchers to find out more about fast food and the information provided can be used as reference material in the future.
Co-Authors Kang Yee Ming Pillo Anak Alisliza Perak Woo Wai Yee