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Peningkatan Kinerja Pemasaran UMKM Melalui Dimensi Kewirausahaan di Kabupaten Kerinci Edia Satria; Ida Yusnita; Ayu Esteka Sari
J-MAS (Jurnal Manajemen dan Sains) Vol 5, No 2 (2020): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v5i2.177

Abstract

Entrepreneurship is believed to be a tool to encourage economic growth to solve other economic problems, such as unemployment, poverty and social inequality. Micro, Small and Medium Enterprises is a business that plays an important role in the national economy. The success of the marketing of Micro, Small and Medium Enterprises is influenced by the dimension of entrepreneurship. The dimensions of entrepreneurship used in this study are economic entrepreneurship, resource-based entrepreneurship and human capital entrepreneurship. Respondents in this study were actors of Micro, Small and Medium Enterprises (MSMEs) in Gunung Raya Subdistrict, Kerinci Regency as many 100 respondents. The Model Testing Technique in this study used the Structural Equation Model (SEM) using AMOS. The results showed that the Entrepreneurship Dimension had a positive and significant effect on the Market Performance of MSMEs. The magnitude of the influence of entrepreneurship Dimension on Market Performance of MSMEs is 0.231 or 23.1%, so it is necessary to support entrepreneurship Dimension to increase the Market Performance of MSMEs.
The Effect Of Current Ratio (Cr), Debt To Total Asset Ratio (Dar) And Total Asset Turnover (Tato) On Profit Growth In PT. Ultra jaya milk industry, Tbk for the period 2012-2021 ida yusnita
International Journal of Economics, Business and Innovation Research Vol. 2 No. 01 (2023): January, International Journal of Economics, Business and Innovation Research
Publisher : Cita konsultindo

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Abstract

This study aims to determine: 1) To determine the effect of Current Ratio (CR) on Profit Growth at PT.Ultrajaya Milk Industry,Tbk period 2012-2021.2).To determine the effect of Debt To Asset Ratio (DAR), to Profit Growth at PT.Ultrajaya Milk Industry, Tbk period 2012-2021. 3) To determine the effect of Total Asset Turnover (TATO) on profit growth at PT. Ultrajaya Milk Industry, Tbk for the period 2012-2021. 4) To determine the effect of Current Ratio (CR), Debt To Asset Ratio (DAR), Total Asset Turnover (TATO) on profit growth at PT. Ultrajaya Milk Industry, Tbk period 2012-2021.5) To determine the magnitude of the influence of Current Ratio (CR), Debt To Asset Ratio (DAR), Total Asset Turnover (TATO) to profit growth at PT. Ultrajaya Milk Industry,Tbk period 2012-2021.The analytical tool used in this research is multiple linear regression analysis which is logged with the help of statistical software version 20. The source of the data is the financial report data on the IDX website (www.idx.co.id), www. finance.yahoo.com and bps.go.id.Based on the results of the study indicate that: Current Ratio (CR) has an effect but is not significant on profit growth (-1.064 <2.44691 and a significant value of 0.365 <0.05. Debt To Total Asset Ratio (DAR) has an effect but is not significant on profit growth ( -0.885 < 2.44691 and a significant value of 0.441 < 0.05. Total Asset Turnover (TATO) has an effect but is not significant on profit growth (-0.172 < 2.44691) and a significant value -0.172 <0.05. Can be explained by other variables outside the research variables.