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All Journal TSARWATICA (Islamic Economic, Accounting, and Management Journal) DIMENSIA (Diskursus Ilmu Manajemen STIESA)
Apriandi, Devy W
STIE Sutaatmadja, Subang , Indonesia
Religion Economics, Econometrics & Finance

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THE EFFECT OF HALAL CERTIFICATION AND PRICE PERCEPTION ON PURCHASING DECISIONS (Survey of Ms Glow Skincare Consumers in Subang Regency Devy W Apriandi; Nelly Agustin; Asep Sugandi
TSARWATICA (Islamic Economic, Accounting, and Management Journal) Vol. 3 No. 1 (2021)
Publisher : STIESA Press

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The halal cosmetics industry is rapidly growing due to high market demand. People are beginning to change and recognize the significance of using halal products. Cosmetic lovers prefer Halal-labeled beauty products because they not only beautify the skin, but the raw materials used are guaranteed to be safe. Companies that manufacture beauty products compete to present various types of beauty products, such as facial skincare, powder, lipstick, bodycare, and so on. MS Glow, a local beauty brand that provides complete facial care products for Indonesian women, is one of the brands presents. The purpose of this study was to determine the impact of halal certification and price perception on purchasing decisions (a survey of consumers of MS Glow skincare products in Subang Regency). This study employs the descriptive method in conjunction with an explanatory survey. Primary data were obtained by distributing questionnaires, and secondary data were obtained from a variety of books, journals, internet media, and literature that can be used as references in research. Purposive sampling was used to distribute questionnaires to 100 respondents online. The result of this study show that Halal Certification and Price Perception have a significant effect on purchasing decisions for MS Glow skincare products. For additional research, it is preferable to include the variables studied that influence the purchasing decision variables on MS Glow skincare, such as trust variables, brand image, brand ambassadors, and so on. This study can be used as a reference material for future research to obtain relevant results that improve on the findings of this study.
PENGARUH ORIENTASI PASAR TERHADAP KINERJA PEMASARAN MASKAPAI PENERBANGAN AIR ASIA (Tujuan Penerbangan Kuala Lumpur Malaysia) Sinta Diana; Devy W Apriandi
DIMENSIA (Diskursus Ilmu Manajemen STIESA) Vol. 18 No. 1 (2021): Maret
Publisher : STIESA Press

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Air Asia flights are one of the Low-Cost Carrier (LCC) airlines in Indonesia which are currently in high demand by passengers. The purpose of this research is to find out how the influence of market orientation for flight performance. Air Asia's flight population in this study is a student Air Asia user with flight routes from Jakarta to Kuala lumpur Malaysia. In this analysis the sample is done that is to 90 respondents. The technique of taking samples uses how to determine size using the Slovin formula. the method used is quantitative. The type of data used is primary data using the method of collecting data in the form of a questionnaire. The analytical tool used is simple linear regression. The results of this study are: market orientation positive effect on marketing performance, seen from the results of t count 16.854> t table <3.520, meaning market orientation has an effect on increasing marketing performance. Market orientation has a positive and significant influence on improving marketing performance.
Co-Authors Asep Sugandi Nelly Agustin Sinta Diana