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All Journal Expose: Jurnal Ilmu Komunikasi Jurnal Komunikasi Global
Glorius Parulian Yuwono Setra
Program Pascasarjana Ilmu Komunikasi, Institut Komunikasi dan Bisnis LSPR
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Keputusan Berlangganan Aplikasi Konferensi Video: Analisis Pengetahuan Konsumen dan Getok Tular Elektronik Glorius Parulian Yuwono Setra; Rafika Puspitasari
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1706

Abstract

The COVID-19 pandemic has minimized face-to-face meetings within the public. The reality shows that video-conference application is the solution so that people can still be connected face-to-face through online video even though they’re separated by distance and time. There are actually many video-conference applications on the market. However, Zoom Premium is considered to be popularly used and has become a public conversation since the COVID-19 pandemic. Someone who decides to subscribe to the Zoom Premium application is estimated to be influenced by their knowledge and public reviews that are scattered on social media regarding Zoom Premium. Therefore, this study aims to determine how much influence that product knowledge and electronic word-of-mouth (EWOM) have on the decision to subscribe to the Zoom Premium application. This study applies quantitative approach with online questionnaire being distributed through purposive sampling to one hundred and ten customers of the Zoom Premium application in Indonesia. The method used in this study is multiple regression analysis and utilizes the SPSS 25 application. The result shows that product knowledge and electronic word of mouth simultaneously influence 43.4% of the decision to subscribe to the Zoom Premium application. Partially, each of them is also influential.
Model M-A-I-N dalam Mencari Pekerjaan: Studi pada Pengguna LinkedIn Glorius Parulian Yuwono Setra; Fatiha Syuhada
Jurnal Komunikasi Global Vol 10, No 2 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (573.968 KB) | DOI: 10.24815/jkg.v10i2.22506

Abstract

Dengan adanya teknologi digital, kegiatan manusia menjadi lebih mudah dilakukan, termasuk dalam mencari pekerjaan. Salah satu aplikasi yang marak digunakan dalam mencari pekerjaan adalah LinkedIn. Penelitian ini bertujuan untuk mengukur aspek-aspek yang mendasari penggunaan LinkedIn sebagai media untuk mencari pekerjaan dengan model M-A-I-N. Penelitian ini mengaplikasikan paradigma positivistik, pendekatan kuantitatif, dan menggunakan kuesioner daring sebagai instrumen untuk memperoleh data penelitian. Prinsip accidental diterapkan pada penarikan sampel. Hasil penelitian yang menghimpun 103 jawaban responden menunjukkan bahwa aspek agency merupakan motif yang paling kuat dalam mendasari para pengguna LinkedIn di Indonesia. Hal ini ditunjukkan dengan nilai mean of total paling besar yang dimilikinya (4,4059). Mayoritas responden mengakui bahwa mereka dapat menciptakan koneksi dengan banyak orang lewat LinkedIn.Digital technology is increasingly embedded in every aspect of human life. Hence, human activities have become more manageable with digital technology, including finding work. Today's society can find a job with just the touch of a finger. One of the applications that are widely used in finding employment is LinkedIn. This study aims to measure the aspects that underlie the use of LinkedIn as a medium to find work with the M-A-I-N model. This study applies a positivistic paradigm, a quantitative approach and uses an online questionnaire as an instrument to obtain research data. The accidental principle is applied to sampling. The study results, which collected 103 respondents' answers, show that the agency aspect is the strongest motive underpinning LinkedIn users in Indonesia. This is indicated by the highest mean of total value (4.4059). The majority of respondents admit that they can connect with many people through LinkedIn.
Model M-A-I-N dalam Mencari Pekerjaan: Studi pada Pengguna LinkedIn Glorius Parulian Yuwono Setra; Fatiha Syuhada
Jurnal Komunikasi Global Vol 10, No 2 (2021)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jkg.v10i2.22506

Abstract

Dengan adanya teknologi digital, kegiatan manusia menjadi lebih mudah dilakukan, termasuk dalam mencari pekerjaan. Salah satu aplikasi yang marak digunakan dalam mencari pekerjaan adalah LinkedIn. Penelitian ini bertujuan untuk mengukur aspek-aspek yang mendasari penggunaan LinkedIn sebagai media untuk mencari pekerjaan dengan model M-A-I-N. Penelitian ini mengaplikasikan paradigma positivistik, pendekatan kuantitatif, dan menggunakan kuesioner daring sebagai instrumen untuk memperoleh data penelitian. Prinsip accidental diterapkan pada penarikan sampel. Hasil penelitian yang menghimpun 103 jawaban responden menunjukkan bahwa aspek agency merupakan motif yang paling kuat dalam mendasari para pengguna LinkedIn di Indonesia. Hal ini ditunjukkan dengan nilai mean of total paling besar yang dimilikinya (4,4059). Mayoritas responden mengakui bahwa mereka dapat menciptakan koneksi dengan banyak orang lewat LinkedIn.Digital technology is increasingly embedded in every aspect of human life. Hence, human activities have become more manageable with digital technology, including finding work. Today's society can find a job with just the touch of a finger. One of the applications that are widely used in finding employment is LinkedIn. This study aims to measure the aspects that underlie the use of LinkedIn as a medium to find work with the M-A-I-N model. This study applies a positivistic paradigm, a quantitative approach and uses an online questionnaire as an instrument to obtain research data. The accidental principle is applied to sampling. The study results, which collected 103 respondents' answers, show that the agency aspect is the strongest motive underpinning LinkedIn users in Indonesia. This is indicated by the highest mean of total value (4.4059). The majority of respondents admit that they can connect with many people through LinkedIn.
Co-Authors Fatiha Syuhada Rafika Puspitasari