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adang Setiawan
Universitas Halim Sanusi PUI Bandung
Economics, Econometrics & Finance Education Social Sciences Other

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Keputusan Siswa Memilih SMK Swasta di Kota Bandung adang Setiawan
Coopetition : Jurnal Ilmiah Manajemen Vol. 11 No. 1 (2020): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v11i1.56

Abstract

Implementation of the Service Marketing Mix Implementation in order to improve performance is expected to be a strength of the school so that the school becomes the choice of the community. The results of the research show that the implementation of the marketing mix of services consisting of products, prices, promotions, places, people / human resources, physical evidence, customer processes and services partially has a significant effect on student decisions, and simultaneously has a significant effect on the decisions of students choosing Private Vocational Schools Bandung. The most dominant variable is the factor of the location of the school, while the influence simultaneously is the decision of students so that other influences are influenced by other factors that need to be further investigated.
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