Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Expose: Jurnal Ilmu Komunikasi MUHARRIK: JURNAL DAKWAH DAN SOSIAL
Vizcardine Audinovic
universitas airlangga
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
STRATEGI BERTAHAN BISNIS KUE KERING DI MASA PANDEMI COVID-19 MELALUI PENDEKATAN KOMUNIKASI PEMASARAN TERPADU Vizcardine Audinovic
Expose: Jurnal Ilmu Komunikasi Vol 4, No 2 (2021)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/exp.v4i2.1592

Abstract

Pandemi covid yang belum kunjung usai ini berdampak pada perekenomian Indonesia. Daya beli masyarakat mulai turun, sehingga membuat banyak usaha terutama Usaha Mikro Kecil dan Menengah (UMKM) yang pendapatannya merosot tajam. Termasuk bisnis kue kering Be U Patisserie dan Dapur Muslimah dijalani oleh ibu rumah tangga ini mengalami penurunan di awal pandemi. Kemudian keduanya menerapkan strategi komunikasi pemasaran untuk terpadu untuk dapat bangkit. Tujuan dari penelitian ini untuk mendeskripsikan strategi bertahan bisnis kue kering Be U Patisserie dan Dapur Muslimah selama masa pandemi covid-19 melalui pendekatan pemasaran terpadu. Penelitian ini menggunakan pendekatan kualitatif deskriptif, analisis data menggunakan triangulasi waktu. Teknik pengumpulan data melalui wawancara mendalam dan observasi di media sosial. Hasil penelitian ini menjelaskan bahwa Be U Pattiserie dan Dapur Muslimah mampu mempertahankan bisnis kue keringnya di masa pandemi bahkan mendulang kenaikan penjualan karena menerapkan elemen komunikasi pemasaran terpadu. Be U Pattiserie menggunakan direct marketing, online marketing, sales promotion dan advertising untuk pemasaran, hasilnya usaha ini mengalami peningkatan omset sebanyak dua kali lipat dan memiliki seorang karyawan. Sedangkan Dapur Muslimah menggunakan direct marketing, online marketing dan sales promotion. Dapur Muslimah juga mengalami peningkatan omset dan menambah dua karyawan. Ke depannya Be U Patisserie dan Dapur Muslimah harus mengoptimalkan fitur di media sosial seperti lebih disiplin menunggah konten untuk menambah engagement yang pada akhirnya dapat meningkatkan brand awareness dan penjualan. Keywords: strategi, kue kering, komunikasi pemasaran terpadu, covid-19, UMKM
Comics as Social Media Criticism of Community Activities Restrictions Enforcement Due to COVID-19 in Indonesia Vizcardine Audinovic; Rio Satria Nugroho
MUHARRIK: Jurnal Dakwah dan Sosial Vol 4 No 02 (2021): Muharrik: Jurnal Dakwah dan Sosial
Publisher : Fakultas Dakwah Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/muharrik.v4i02.1041

Abstract

The Government's policy in dealing with COVID-19 cases, namely in the implementation of Community Activities Restrictions Enforcement (PPKM) with various inconsistent rules, has triggered criticism from the public, especially comic artists. Through Instagram, PPKM-themed comics are spread and getting much attention from the public. This study aimed to find out how the use of comics as social criticism in the implementation of PPKM. This study applied a critical metaphor analysis in analyzing the metaphors that appear in voicing the aspirations of opinions and social criticism. The sample selection was based on the comics with the highest engagement from the specified theme. The results showed that 50 comics were criticizing the PPKM policy from 20 accounts. The creators raised six significant metaphors, including PPKM as a prison, PPKM as many types of models, PPKM as a form of greed, Covid-19 is described in social class, the Government is heroes PPKM as a form of arrogance. Criticism with satire and humour has received many likes and comments, increasing the sense of social solidarity. The form of criticism on Instagram cannot be underestimated because it has great power to change government policies. Keywords: Critical Metaphor Analysis; Instagram; Political Comics; PPKM; COVID-19
Co-Authors Rio Satria Nugroho