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All Journal Diponegoro Journal of Economics Media Ekonomi dan Manajemen Journal of Economics, Business, & Accountancy Ventura Coopetition : Jurnal Ilmiah Manajemen
Farida Indriani
Faculty Of Economics And Business, Diponegoro University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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Brand Gravity-Resonance Capability on Brand Love: a Resource-Advantage theory Perspective Roymon Panjaitan; Farida Indriani
Media Ekonomi dan Manajemen Vol 37, No 1 (2022): January 2022
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.374 KB) | DOI: 10.24856/mem.v27i01.2546

Abstract

This research intends to explore the experience of using brands in the past to increasingly love product brands through brand gravity-resonance capability, especially in the competition of the multi-business product sector. The novelty of this study lies in the synthesis of brand gravity variables, and brand resonance provides the proposed brand gravity-resonance capability variables of the resource-advantage theory of competition proposition results. Data were collected from 499 small and medium-sized business respondents through the dissemination of questionnaires and interviews. The SEM-PLS technique analyzes data with a path mediated by brand gravity-resonance capability on brand love. The results showed that brand gravity-resonance capability successfully mediated the brand experience relationship in brand love and the direct connection of brand experience in the past, and brand gravity-resonance capability in brand love managed to increase the sense of brand love. The practical implications of the novelty of this variable provide improvements to MSME managers or businesses to resonate the value of digital aggressiveness, configure science, integrate customer systems, and be oriented towards the creation of new markets. Conceptual implications contribute as new conceptual models that can bridge negative experiences to result in a dynamic and competitive comparative advantage in the market.
Studi Relationship Marketing Dalam Mempengaruhi Kualitas Kinerja PLUT-KUMKM Sebagai Pelayan Publik Emi Habiburohmah; Farida Indriani
Coopetition : Jurnal Ilmiah Manajemen Vol. 13 No. 1 (2022): Coopetition : Jurnal Ilmiah Manajemen
Publisher : Program Studi Magister Manajemen, Institut Manajemen Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/coopetition.v13i1.1537

Abstract

Micro, Small and Medium Enterprises (MSMEs) are the largest majority of the total business population in Indonesia, which unfortunately are still experiencing various chronic problems that make MSMEs to develop and advance to class. To assist MSMEs in developing their businesses, the Ministry of Cooperatives and SMEs since 2013 has built the KUMKM Integrated Business Service Center which until 2020 has been in 71 regions throughout Indonesia. As a public servant, especially MSMEs, PLUT-KUMKM has experienced a decline in the participation of MSME assistance until 2020. The performance of PLUT-KUMKM as a public servant cannot be separated from how to maintain relationships with stakeholders in the marketing environment. This study aims to find out how PLUT-KUMKM maintains relationships with its stakeholders, how PLUT-KUMKM meets the expectations of stakeholders and how this affects the performance of public services carried out by PLUT-KUMKM. This research is a descriptive research with qualitative methods. The data was collected by interview and secondary data with the respondents being the 4 stakeholders PLUT-KUMKMThe results of this study are that there are differences in the fulfillment of expectations in maintaining the relationship between PLUT-KUMKM and stakeholderswhich results in differences in the achievement of targets and targets from one PLUT-KUMKM with other PLUT-KUMKM. The responses from each stakeholder can be used as input for efforts to improve the Management of PLUT-KUMKM from the Central and Regional levels for better distribution of Public Service Performance of PLUT-KUMKM.
Shopping Value Resonance of Household Appliance and Purchase Intentions in E-Commerce Makmur Sujarwo; Farida Indriani
Journal of Economics, Business, & Accountancy Ventura Vol 24, No 3 (2021): December 2021 - March 2022
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v24i3.2894

Abstract

This study investigates shopping value resonance as a novelty concept that can bridge monetary promotion to purchase intentions on e-commerce platforms. Previous research has revealed that monetary promotion does not affect purchase intentions. The data was collected through a survey of 426 respondents who had shopped online in the form of home appliances and domiciled in Central Java, Indonesia. The data is analyzed using the Structural Equation Model PLS. The results show that monetary promotion has a significant and positive effect on purchase intention and shopping value resonance. Furthermore, shopping value resonance positively affects purchase intention. All the hypotheses are confirmed. The role of shopping value resonance as a mediation of monetary promotion and purchase intention is proven. Companies engaged in e-commerce can increase monetary promotion (e.g., discounts) through shopping value resonance, so that customer shopping on e-commerce is more comfortable and fun. This will have an impact on increasing purchase intentions. The findings suggest the need for companies to create monetary added value in theirpromotional activities considered useful by their customers.
The Effect of Service Quality on Consumer Trust and Customer Satisfaction to Improve Customer Loyalty on Go-Car Transportation Online in Semarang City Candra Alfiyanto; Farida Indriani; Mirwan Surya Perdhana
Diponegoro Journal of Economics Vol 9, No 1 (2020)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/djoe.31489

Abstract

This study aims to analyze the Effect of Service Quality on Consumer Satisfaction and Consumer Confidence in Improving Consumer Loyalty of Go-Car Online Transportation Services in Semarang City, by using variables of service quality, customer satisfaction, consumer trust and customer loyalty are expected to know the level of users of transportation service Go Car online. In analyzing the data in this study using a quantitative approach to the method of analyzing structural equation models (SEM) using AMOS software on 96 respondents who have been determined to become research respondents through non-probability sampling techniques. This study consists of four hypotheses proposed, the results of the study prove that 1) service quality has a positive and significant effect on customer satisfaction, 2) service quality has a positive effect on Consumer Confidence, 3) customer satisfaction has a negative effect on Consumer Loyalty, 4) Service Quality has an effect negative to Consumer Loyalty, 5) Customer Trust negatively affects Consumer Loyalty.
Co-Authors Candra Alfiyanto Emi Habiburohmah Makmur Sujarwo Mirwan Surya Perdhana Roymon Panjaitan