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All Journal Jurnal Psimawa : Diskursus Ilmu Psikologi dan Pendidikan Jurnal Litbang Kota Pekalongan Nusantara Hasana Journal Jurnal Jendela Pendidikan KOLONI
Fitri Awan Arif Firmansyah
Universitas Selamat Sri
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Nusantara Hasana Journal

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PENGARUH CITA RASA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK PAROTI DI ALFAMART COMAL KABUPATEN PEMALANG Kharisma Nawang Sigit; Fitri Awan Arif Firmansyah
Nusantara Hasana Journal Vol. 1 No. 1 (2021): Nusantara Hasana Journal, June 2021
Publisher : Nusantara Hasana Berdikari

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Abstract

This study aims to determine whether there is an influence of taste on purchasing decisions for Paroti products and to determine product quality on purchasing decisions for Paroti products at Alfamart Comal, Pemalang Regency. The sample in this study are consumers who buy Paroti products. The number of samples is 87 respondents. Sampling using Simple Random Sampling technique. Collecting data in this study using a questionnaire that has been tested and meets the requirements of validity and reliability. The research uses quantitative research methods and data analysis methods using multiple linear regression. The results of this study indicate that the variable, Taste partially and significantly influences the purchasing decision of Paroti products, while the quality of the product has no significant effect on the decision to purchase Paroti products at Alfamart Comal Pemalang Regency.
Co-Authors Amelia Putri Nirmala Amy Novalia Esmiati Kharisma Nawang Sigit