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All Journal JBMR: Journal of Business and Management Review
Raymond Hawkins-Mofokeng
Department of Marketing & Retail Management, Faculty of Management Sciences, Durban University of Technology, South Africa.
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Effects of Traffic Congestion on Shopping Location Choice in the Greater eThekwini Region Raymond Hawkins-Mofokeng; Tshepo Tlapana; Dennis Kasirye Ssemugooma
Journal of Business and Management Review Vol. 3 No. 5 (2022): (Issue-May)
Publisher : Profesional Muda Cendekia Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47153/jbmr35.3362022

Abstract

Shopping is a key function that characterizes the eThekwini Central Business District (CBD); however, the eThekwini CBD's central position as a favoured shopping center has deteriorated. The CBD's decline in dominance can be ascribed to a decrease in shopping trip frequency as a result of severe urban center traffic congestion, as well as a rise in the establishment of neighbouring shopping outlets in the city's outskirts. This research aims to investigate the impact of traffic congestion on shopping location selection in the eThekwini region. 400 participants were identified and selected using quantitative, non-probabilistic research methodologies, and convenience sampling procedures. Convenience and accessibility, tenant mix, entertainment, safety, and parking spaces are all significant qualities of a shopping area according to this study. The findings also suggest that the density of traffic congestion influences shoppers' perceptions of shopping location choices. According to the findings of this study, local authorities must analyze and combine all mitigating strategies to remove traffic congestion and restore the CBD's economic vibrancy. In the course of conducting the study, the researchers were constrained by a lack of adequate financial support and time.
Co-Authors Dennis Kasirye Ssemugooma Tshepo Tlapana