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All Journal Alhadharah: Jurnal Ilmu Dakwah Jendela PLS: Jurnal Cendekiawan Ilmiah Pendidikan Luar Sekolah Alhadharah: Jurnal Ilmu Dakwah
Nenie Sofiyawati
STID Al-Hadid Surabaya
Religion Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Komunikasi Pemasaran Rumah Zakat Tahun 2022 Nenie Sofiyawati
Alhadharah: Jurnal Ilmu Dakwah Vol 21, No 1 (2022)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v21i1.6275

Abstract

The Covid-19 pandemic has prompted changes in market behavior in all sectors of life, including paying zakat. Donors mostly use online and digital media to fulfill their obligation to pay zakat. Rumah Zakat takes advantage of this moment to maximize its marketing communications so that it becomes an international philanthropic institution based on professional empowerment. This study describes the implementation of Rumah Zakat's marketing communication strategy in 2022 using Philip Kotler's theory of effective marketing communication and applies a qualitative description method of literature from various relevant references. The results of the study show that the marketing communication strategy of Rumah Zakat in 2022 is as follows: the target market is donors from individuals, corporations, and communities; promotional objectives meet the needs of donor readiness to donate until decision making; message design using the rationality of zakat, encouraging zakat, doing good and sharing happiness through the hashtag #saatnyaTumbuhBersama; the format of the message conveyed is very strong, easy to understand and fun; communication channels using private and non-private channels; sources of messages from internal and external with the dominance of young people. 
Strategi Komunikasi Pemasaran Rumah Zakat Tahun 2022 Nenie Sofiyawati
Alhadharah: Jurnal Ilmu Dakwah Vol 21, No 1 (2022)
Publisher : UIN Antasari Banjarmasin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18592/alhadharah.v21i1.6275

Abstract

The Covid-19 pandemic has prompted changes in market behavior in all sectors of life, including paying zakat. Donors mostly use online and digital media to fulfill their obligation to pay zakat. Rumah Zakat takes advantage of this moment to maximize its marketing communications so that it becomes an international philanthropic institution based on professional empowerment. This study describes the implementation of Rumah Zakat's marketing communication strategy in 2022 using Philip Kotler's theory of effective marketing communication and applies a qualitative description method of literature from various relevant references. The results of the study show that the marketing communication strategy of Rumah Zakat in 2022 is as follows: the target market is donors from individuals, corporations, and communities; promotional objectives meet the needs of donor readiness to donate until decision making; message design using the rationality of zakat, encouraging zakat, doing good and sharing happiness through the hashtag #saatnyaTumbuhBersama; the format of the message conveyed is very strong, easy to understand and fun; communication channels using private and non-private channels; sources of messages from internal and external with the dominance of young people. 
Mendirikan Organisasi Remaja Musala sebagai Upaya Pemberdayaan Masyarakat Nenie Sofiyawati
Jendela PLS: Jurnal Cendekiawan Ilmiah Pendidikan Luar Sekolah Vol 8, No 1 (2023): Jendela PLS
Publisher : Jurusan Pendidikan Masyarakat Fakultas Keguruan Ilmu Pendidikan Universitas Siliwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37058/jpls.v8i1.7463

Abstract

Adolescents who understand their potential have the ability to choose activities that can develop their talents and interests. Choosing the wrong environment has the effect of a crisis of morality and criminality. Musala Youth as a religious social organization can be used as an alternative in empowering adolescents to be more productive and conditioned in a positive environment. A Musala in Sidoarjo only functions as prayer. Musala still does not have activities that can empower teenagers even though some teenagers are affected by drug cases. This study uses a qualitative field approach through interview methods, participatory observation, and dialogical participation. Based on community service activities carried out at Musala Baiturrahim Taman Sidoarjo, stages can be formulated in establishing the Musala Youth organization, namely the work planning stage and work implementation. The work planning stage is the implementation of organizational and management theory while the work implementation stage is the implementation of management and leadership theory. The existence of musala youth organizations helps adolescents in training in organizational life, managing resources, and building social leadership.
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