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Shella Titania Nurdin
Universitas Muhammadiyah Sidoarjo
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Social Sciences Other

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The Effect of Instagram Ads, Prices and Halal Labeling of KFC Fast Food Restaurants on Purchase Decisions Shella Titania Nurdin; Fitri Nur Latifah
Academia Open Vol 4 (2021): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (171.548 KB) | DOI: 10.21070/acopen.4.2021.2031

Abstract

This study aims to determine the effect of Instagram advertising variables, prices, and halal labeling KFC fast food restaurants on purchasing decisions of students at Muhammadiyah University of Sidoarjo using quantitative methods. The sample size was taken as many as 99 respondents with stratified random sampling method. The results of this study indicate that there is a simultaneous influence between Instagram Advertising, Price and Halal Labeling variables on purchasing decisions with a fcount value of 26.933 > ftable 2.70 and a sig value of 0.000 <0.05. While the partial results of the Instagram Ads variable have a tcount value of 3,391 > ttable 1,988, the Price Variable has a tcount value of 4.708 > 1,988 and the Halal Labeling Variable has a tcount value of 2,978 > 1,988. So it can be concluded that the three variables in this study have a positive and significant influence on purchasing decisions for students at the Muhammadiyah University of Sidoarjo
Co-Authors Fitri Nur Latifah