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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Farlane Stevie Rumokoy
University of Sam Ratulangi Manado
Economics, Econometrics & Finance

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THE INFLUENCE OF DEMOGRAPHIC FACTORS (AGE, GENDER, EDUCATION AND INCOME) ON CONSUMER BUYING BEHAVIOR OF ONLINE SHOP Rambi, Fiano Michael; Saerang, David Paul Elia; Rumokoy, Farlane Stevie
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 2, No 1 (2014): Jurnal EMBA, HAL 01 - 122
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (319.709 KB) | DOI: 10.35794/emba.v2i1.3556

Abstract

This study aims to analyze the influence of age, gender, education and income on consumer buying behavior of online shop. This study’s data is primary data obtained through the questionnaire distributed to online store consumers in Manado City. Multiple linear regression analysis Regression analysis was used and showed that the age education and income the same positive influence on consumer buying behavior, while gender has the opposite impact. Testing hypotheses partially shows that the value of the variable t for age and education greater than ttable and gender and income has the opposite comparison. Simultaneous hypothesis testing, where the value of the variable F value for these variable is greater than Ftable. which means that the four variables simultaneously affect the consumer buying behavior. The relationship model indicates that consumer buying behavior is influenced by age, gender, education and income while the rest percentage influenced by other excluded causes in this study. The result of analysis indicates that these variables to consumer buying behavior have a positive relationship. Keywords: consumer, buying behavior, demographic factors
THE ROLE OF INTERNAL SERVICE QUALITY AND BENEFIT PLANS ON ORGANIZATIONAL PERFORMANCE AT REGIONAL DRINKING WATER COMPANY (PDAM) SANGIHE Paparang, Jessica Pinkan; Rumokoy, Farlane Stevie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 3, No 3 (2015): Jurnal EMBA, HAL 001 - 118
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.683 KB) | DOI: 10.35794/emba.3.3.2015.9321

Abstract

Globalization changing business environment rapidly. This will affect the companies in reaching its purposes such long-term profit or sustainable profitability. Facing these conditions, the management of the companies should works better in maintaining its performance. Performance in the company is strongly influenced by human resources (HR). Therefore company needs to noticed every HR within by providing services to them. Provision of services to the HR will influence their work, that also means it will influence the company. Services for HR in a company can be financial and non-financial. Both of these are things that must be fulfilled by company in providing services to the HR. This study aims to determine the role of Internal Service Quality and Benefit Plans on Organizational Performance at PDAM Sangihe. The method used associated with the data analysis technique of Multiple Regression. The results shows the Internal Service Quality and Benefit Plans at PDAM Sangihe has a role on its Organizational Performance. It means the performance at PDAM Sangihe is running well, the strong factors are caused by two variables that are discussed in this research such as Internal Service Quality and Benefit Plans. The manager of PDAM Sangihe should maintain their performance and the entire achievement associated with enhancement the company's performance, and seek a new innovations to improve the performance of the company. Keywords : organizational performance, internal service quality, benefit plans
ANALYSIS OF YOUNG MALE AND FEMALE PREFERENCES IN CHOOSING INTERNATIONAL FASHION BRAND IN MANADO Rori, Riebka Praisylia; Lambey, Linda .; Rumokoy, Farlane Stevie
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 1781
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (504.733 KB) | DOI: 10.35794/emba.v5i2.16407

Abstract

Abstract: Brand is the personality that indetifies a product, service, or company (name, term, sign, symbol, or design, or combination of them). This research aims to determine if there is any significant difference in young male and female preference in choosing International fashion Brand in Manado. The type of this research is a quantitative decriptive research. Independent Sample T-Test was used in this research. The samples are divided into 50 young males and 50 young females. The sample was taken by purposive sampling. The result shows; (1) There are no siginificant differences in term of style, popularity of brand and land of origin. (2) There are significant differences in ters of promotion and quality of product. Based on the result, international brand should improve their performance in term of develop new product.Keywords: Young Male and Female, Independent sample t-test, International fashion brand
Co-Authors David Paul Elia Saerang Fiano Michael Rambi Jessica Pinkan Paparang, Jessica Pinkan Linda Lambey, Linda Rori, Riebka Praisylia