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All Journal Jurnal Inovasi Penelitian Jurnal Pengabdian kepada Masyarakat
Suryaningsih Suryaningsih
Ilmu Administrasi Niaga, Sekolah Tinggi Ilmu Administrasi (STIA) Mataram
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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ANALISIS PENINGKATAN EKSISTENSI PROMOSI PEMASARAN PRODUK MEBEL/FURNITURE DI TENGAH PANDEMI COVID - 19 PADA UD. MABRUK MATARAM Dewi Rispawati; Suryaningsih Suryaningsih
Jurnal Inovasi Penelitian Vol 2 No 2: Juli 2021
Publisher : Sekolah Tinggi Pariwisata Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47492/jip.v2i2.706

Abstract

This research is entitled “Analysis of Increasing Existence of Furniture Product Marketing Promotion Amid the Covid - 19 Pandemic at UD. Mabruk Mataram”, which aims to increase the existence of marketing promotions for furniture products in the midst of the Covid - 19 pandemic. This research is a descriptive study using the case method. Data collection techniques in this study are using observation, interviews and documentation. The type of data in this research is using qualitative data and quantitative data and the data sources in this study are primary data and secondary data. Based on the results of this research analysis to improve the existence of marketing promotion for furniture products in the midst of the Covid - 19 pandemic at UD. Mabruk Mataram can be done such as: placing advertisements through print and electronic media, posters and leaflets, through electronic shopping media, creating catalogs, sponsoring events, preparing professional employees, providing souvenirs, coupons with prizes and discounts/prices and holding events/entertainment activities for the surrounding community. Increasing the existence of furniture product marketing promotions in the midst of the Covid - 19 pandemic at UD. Mabruk Mataram, so that in the future it can continue to exist in the midst of the Covid - 19 pandemic in marketing furniture products so that it can increase sales volume and can satisfy consumers who buy furniture products at UD. Mabruk Mataram and can market UD. Mabruk Mataram furniture products to outside the area.
PEMBERDAYAAN MASYARAKAT MELALUI BUDIDAYA JAMUR TIRAM UNTUK MEWUJUDKAN KEMANDIRIAN BERWIRAUSAHA DI ERA NEW NORMAL PADA KELOMPOK WANITA TANI (KWT) MAJU BERSAMA DUSUN PELEMPAT KABUPATEN LOMBOK BARAT Mey Susanti AS; Dewi Rispawati; Basuki Srihermanto; Suryaningsih
J-ABDI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 1: Juni 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/jabdi.v1i1.2

Abstract

Indonesia reported the first case of Covid-19 on March 2, 2020. Data as of March 31, 2020 showed that there were 1.528 confirmed cases and 136 deaths. The Covid-19 death rate in Indonesia is 8.9%, the highest in Southeast Asia. After confirming the first case, the Government of Indonesia took various countermeasures to reduce the impact of the Covid-19 pandemic in various sectors. Not only the health sector but also the economic sector has suffered no less serious impacts due to this pandemic. At the family level, the small and middle levels of society become weak and decline, this is due to restrictions on community activities. Due to these conditions, it is necessary to make efforts that we must do to be able to restore the economic condition of the family by utilizing the potential that exists around it. This service was carried out at the Women Farmers Group called ‘Kelompok Wanita Tani (KWT) Maju Bersama’ Pelempat, Meninting Village, West Lombok District, West Nusa Tenggara Province. The method used in this activity is implemented in 4 (four) activity stages, namely 1) Preparation, 2) Socialization, 3) Activity Implementation, and 4) Monitoring and Evaluation. The results of the activity showed that members of Kelompok Wanita Tani (KWT) Maju Bersama have understood the technique of developing oyster mushroom cultivation and have high motivation to become entrepreneurs through cultivating oyster mushrooms as well as making it to increase people's income in the New Normal Era of the Covid-19 pandemic.
Co-Authors Basuki Srihermanto Dewi Rispawati Dewi Rispawati Mey Susanti AS