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All Journal Pedagogy : Journal of English Language Teaching Journal of Islamic Economics
Agung Guritno
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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The Developing an Android Software “Glossary of Sharia Economics” Agung Guritno
Jurnal Pedagogy Vol 7 No 1 (2019): Pedagogy: Journal of English Language Teaching
Publisher : State Institute for Islamic Studies IAIN of Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (772.966 KB)

Abstract

This study is conducted to describe the process of developing of android software system which contains the terms in the sharia economics field in three languages (Arabic, English, and Indonesia) for the students of Islamic Economics and Business Faculty. The study used to research and development methodology. The steps comprised: a preliminary study, making the product, validation of the product and try out the product. Before making the product, the researcher conducted a preliminary study to the students which the result was the students need a specific tool to ease them in learning the terms. After the product was made, the researcher then tried out the product to the students. To evaluate the product, the researcher then distributes the questionnaires through an online survey to the students to find out their opinion about the product. The result of the questionnaires showed that most of the students satisfied with the product. In conclusion, the android software is very promising to be used as supporting tooling learning.
The Influence of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions with Purchase Interest as An Intervening Dinar Nur Diansyah; Agung Guritno
Journal of Islamic Economics (JoIE) Vol. 4 No. 1 (2024)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v4i1.9333

Abstract

Introduction: This research aims to evaluate the influence of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions, with Purchase Interest as an intervening variable. Research Methods: A quantitative approach was employed, with primary data gathered through questionnaires distributed to 100 customers of Ayam Geprek Sa'i in Ambarawa, selected using simple random sampling. Results: The findings indicate that Halal Lifestyle positively and significantly affects Purchasing Decisions, while Brand Equity and Product Mix have negative and insignificant impacts. Additionally, Halal Lifestyle and Brand Equity both positively and significantly influence Purchase Intention, as does Product Mix. Purchase Interest, in turn, positively and significantly impacts Purchasing Decisions and mediates the effects of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions. Conclusion: This study provides valuable insights into the factors influencing consumer purchasing behavior in the context of halal products.
The Influence of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions with Purchase Interest as An Intervening Dinar Nur Diansyah; Agung Guritno
Journal of Islamic Economics (JoIE) Vol. 4 No. 1 (2024)
Publisher : Prodi Ekonomi Syariah Fakultas Ekonomi dan Bisnis Islam Institut Agama Islam Negeri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21154/joie.v4i1.9333

Abstract

Introduction: This research aims to evaluate the influence of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions, with Purchase Interest as an intervening variable. Research Methods: A quantitative approach was employed, with primary data gathered through questionnaires distributed to 100 customers of Ayam Geprek Sa'i in Ambarawa, selected using simple random sampling. Results: The findings indicate that Halal Lifestyle positively and significantly affects Purchasing Decisions, while Brand Equity and Product Mix have negative and insignificant impacts. Additionally, Halal Lifestyle and Brand Equity both positively and significantly influence Purchase Intention, as does Product Mix. Purchase Interest, in turn, positively and significantly impacts Purchasing Decisions and mediates the effects of Halal Lifestyle, Brand Equity, and Product Mix on Purchasing Decisions. Conclusion: This study provides valuable insights into the factors influencing consumer purchasing behavior in the context of halal products.
Co-Authors Dinar Nur Diansyah