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All Journal Jurnal Terapan Manajemen dan Bisnis International Journal of Economy, Education and Entrepreneurship (IJE3)
Hamdan Hamdan
Serang Raya University, Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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The Effect of Entrepreneurship Leadership and Motivation on Employees' Satisfaction at Serang Raya University Hamdan Hamdan
JURNAL TERAPAN MANAJEMEN DAN BISNIS Vol 4, No 2 (2018): Volume 4 Number 2 (2018)
Publisher : STKIP Singkawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26737/jtmb.v4i2.931

Abstract

A leader who has an entrepreneurial spirit or entrepreneurial leadership and motivation is absolutely necessary as an intangible culture, a non-physical structural capability that is able to move a physical figure, dare to take risks and prioritize work performance. so this study aims to determine the Effect of Entrepreneurship Leadership and Motivation on Employee Job Satisfaction at Serang Raya University. This study uses a descriptive method and in the form of a questionnaire distributed to 77 respondents who were the samples of this study, the data came from populations that were normally distributed and had the same variance. The technique of collecting data using a questionnaire with a Likert scale measurement. correlation coefficient R = 0.723, while the coefficient of determination seen from R Square = 0.522 which means that entrepreneurial leadership and motivation of independent variables in explaining the dependent variable by 52.2% the remaining 47.8% is influenced by other factors such as work culture, employee discipline, environment work, etc. which were not included in this study. And there is a significant influence between entrepreneurial leadership and motivation on employee job satisfaction at Serang Raya University in the t test, the results obtained t count> t table (4,281> 1,992), it can be concluded that there is a significant influence between entrepreneurial leadership (X1) and motivation (X2) on employee job satisfaction (Y) at Serang Raya University.
THE INFLUENCE OF THE BRAND IMAGE, THE QUALITY PRODUCT, AND CUSTOMER SATISFACTION ON REPURCHASING INTEREST IN SMALL AND MEDIUM BUSINESS SHOPS OF TRADITIONAL PRODUCTS IN SERANG Hamdan Hamdan
International Journal of Economy, Education and Entrepreneurship Vol. 2 No. 2 (2022): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v2i2.83

Abstract

The purpose of this study was to examine the effect of Brand Image on repurchase intention, to test the effect of Product Quality on repurchase intention, to test the effect of Customer Satisfaction on repurchase intention, and to test the effect of Brand Image, Product Quality, Customer Satisfaction on repurchase interest. In Small and Medium Business Stores of Traditional Products in Serang, This research uses an explanatory quantitative approach. The number of samples in this study was 85 respondents. The results of this study in hypothesis 1 obtained the results tcount > t-table (2,362 > 1,989) with a significance level of 0.02 (0.02 < 0.05) Hypothesis 2 obtained the results tcount > t-table (2.398 > 1.899) with a significance level of 0.02 (0.02 < 0.05). Hypothesis 3 obtained the results of tcount > t-table (2,659 > 1,989) with a significance level of 0.01 (0.01 < 0.05). Hypothesis 4 obtained the results Fcount > Ftable (7.566 > 2.717) with a significance level of 0.00 (0.00 < 0.05), which means that there is a significant influence between brand image, product quality, and customer satisfaction. The conclusion of this study on hypothesis 1 to hypothesis 4 is that there is a significant influence on the purchase intention of Small and Medium Enterprises Traditional Products in Serang City
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