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All Journal Jurnal Akuntansi dan Bisnis Krisnadwipayana
Widia Praptiwi, SE., Ak., M.Ak. , CA.
Prodi Akuntansi Fakultas Ekonomi Universitas Krisnadwipayana
Economics, Econometrics & Finance

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AUDIT OPERASIONAL PEMASARAN TERHADAP PERSPEKTIF KEPUASAN PELANGGAN ATAS PRODUK NU GREEN TEA PT ABC PRESIDENT INDONESIA Widia Praptiwi, SE., Ak., M.Ak. , CA.; Dwi Richi Julian
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 6, No 1 (2019): JURNAL AKUNTANSI DAN BISNIS KRISNADWIPAYANA
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (411.002 KB) | DOI: 10.35137/jabk.v6i1.263

Abstract

The purpose of this research is to find out customer satisfaction of Nu Green Tea drinks through marketing programs and marketing budgets. As Marketing operational audit can use not only financial data as a key performance indicator. Data obtained by distributing questionnaires to several customers, namely traditional shops or agents that have been determined. The analysis used descriptive analysis method with describe quantitative analysis approach or describe the object of research to find out how effective and efficient the marketing program is on the marketing budget. Among of the results show that Marketing programs and marketing budgets simultaneously have a positive and significant impact on customer satisfaction. Marketing programs are influenced by the existence of programs that include the development of human resources on the internal part, including marketing training. Marketing training, among the others, is to improve quality in order to improve the best sales performance by selling effectively and productively. Identifying the target market will help in developing an effective marketing strategy. Introducing products to consumers, promoting consistently, continuously, and in creative ways. Internet marketing is one of marketing strategy that is very effective, knowing the tastes of customers and customer needs by placing on social networking sites.
PENGARUH PERPUTARAN KAS, PERPUTARAN PIUTANG, PERPUTARAN PERSEDIAAN, DAN PERPUTARAN AKTIVA TETAP TERHADAP PROFITABILITAS PADA PERUSAHAAN MANUFAKTUR SEKTOR INDUSTRI DASAR & KIMIA YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2016-2019 Widia Praptiwi, SE., Ak., M.Ak. , CA.
Jurnal Akuntansi dan Bisnis Krisnadwipayana Vol 8, No 2 (2021): Jurnal Akuntansi dan Bisnis Krisnadwipayana
Publisher : Program Studi Magister Manajemen Universitas Krisnadwipayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35137/jabk.v8i2.568

Abstract

The research method is done by first determining the object of research, population and sample and data collection techniques. In this research the type used is secondary data. The research method is to use quantitative analysis which analyzes by means of description, classical assumption test, regression analysis and data hypothesis testing using SPSS Version 26 software.The results of this study indicate that Cash Turnover, Receivable Turnover, Inventory Turnoverand Fixed Assets Turnover simultaneously affect Profitability in Industrial and Chemical Manufacturing Companies listed on the Indonesia Stock Exchange (BEI) Period 2016-2019. While partially Cash Turnover, Inventory Turnover and Fixed Asset Turnover affect Profitability. Meanwhile, the Receivable Turnover has no effect on the profitability of Industrial and Chemical Manufacturing Companies listed on the Indonesia Stock Exchange (BEI) for the period of 2016-2019.
Co-Authors Dwi Richi Julian