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All Journal Metalingua: Jurnal Penelitian Bahasa English Journal Literacy Utama
Muhammad Putra Wibowo
Universitas Padjadjaran
Humanities Education Languange, Linguistic, Communication & Media Other

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THE IDEALIZATION OF FEMALE MODELS IN VICTORIA’S SECRET FASHION SHOW (IDEALISASI MODEL PEREMPUAN DALAM PERAGAAN BUSANA VICTORIA’S SECRET) Muhammad Putra Wibowo; Lia Maulia Indrayani
Metalingua: Jurnal Penelitian Bahasa Vol 19, No 2 (2021): METALINGUA EDISI DESEMBER 2021
Publisher : Balai Bahasa Jawa Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26499/metalingua.v19i2.641

Abstract

This paper aims to analyze and describe the message behind Victoria’s Secret Fashion Show, using semiotics theory by Roland Barthes. Based on the theory, the denotative meaning from Victoria’s Secret Fashion Show is that the show, in terms of function and purposes, is a mere fashion parade or clothing exhibition, while the connotative meaning of the show is that  Victoria’s Secret Fashion Show is a spectacle which conveys message that the brand practically idealizes the models. The idealization are seen from the way models are met with the requirements of body shape standards, how they are pictured as the models for other models in reaching successful career, and how they are supposed to present perfection to the spectators. This concept of idealization, in the perspective of semiotics, is a myth constructed by the show which lies within the culture of the global society.
LANGUAGE CHOICE AT THE AIRPORT WITHIN THE COVID-19 PANDEMIC Muhammad Putra Wibowo; Lia Maulia Indrayani
English Journal Literacy Utama Vol. 6 No. 1 (2021): English Journal Literacy UTama
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (191.255 KB)

Abstract

The COVID-19 pandemic has changed the way humans act in public, and airports are no exception. The sets of signs related to health protocols placed within the area of the airports are one of the stakeholders’ efforts to limit people’s physical behavior. This study aims to describe the language choice used in formulating the signs that curb the protocol for preventing the transmission of the COVID-19 at the airports. The data collected consist of the visual documentation of verbal signs related to the virus prevention protocols at I Gusti Ngurah Rai International Airport, Bali. Language variation found in all data are English and Indonesian languages. Within the scope of linguistic landscape, the data are analyzed by distinguishing between top-down and bottom-up signs, which, respectively, represent the airport authorities and the private parties. The results of this research show that, first, monolingual top-down signs are predominant with 10 signs, followed by seven bilingual top-down signs, two monolingual bottom-up signs, and one bilingual bottom-up signs. Second, in terms of language order and positioning, there are four signs with English positioned on top as the main language, and the same number of signs feature Indonesian as the main language. Third, the function of the signs is varied, with 14 signs are predominantly used for instruction, two signs for caution, one sign for direction, one sign for assertion, and two signs feature both instruction and assertion.
Co-Authors Lia Maulia Indrayani