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Journal : CICES (Cyberpreneurship Innovative and Creative Exact and Social Science)

Inovasi Dalam Online Marketing Dan Pengaruhnya Terhadap Kualitas Pelayanan, Kepercayaan, Loyalitas, Dan Word Of Mouth Pada Konsumen Handy Januar Permana; Wahyu Hidayat; Arif Marjuki
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 3 No 2 (2017): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (358.752 KB) | DOI: 10.33050/cices.v3i2.445

Abstract

The background of this paper discusses the role of consumer perceptions of innovation a website as a factor influencing their evaluation of service quality, development of trust, loyalty and word of mouth behavior on the site. This study aims to answer the question the extent not experienced site service innovation evaluation of the influence of website quality, trust, loyalty and word of mouth. Therefore, to answer this question this study developed and tested a theoretical model that seeks to explain the perceived effects of site-service innovation on perceived e-service quality, trust, loyalty sites and word-of-mouth behavior in e-retail market space. The study design is based on valid responses werecollected from a questionnaire survey of 120 people located in Jakarta. The variables examined in this study using the Partial Least Squares (PLS), specifically PLS-IMAGE v.3.00 to assess the relevance of the predictions of the conceptual model, and test the hypothesis relationship as depicted in picture. Results showed that when an e-retail sites considered positive for providing an innovative experience more positive evaluations affect the overall perception of the quality of online services, high level of trust and loyalty websites and the positive side of the conversation behavior mouth. This study provides important implications for the delivery of online services and online branding, especially foronline retailers. Additional research is needed to see the impact of an innovation in online marketing by adding other variables that are considered important are associated with innovation.
Pengaruh Kompetensi Pemimpin, Disiplin Kerja Dan Iklim Organisasi Terhadap Produktifitas Pegawai Arif Marjuki; M. Ifran Sanni; Wahyu Hidayat
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 4 No 1 (2018): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (518.867 KB) | DOI: 10.33050/cices.v4i1.481

Abstract

This study aimed to determine the effect of leadership competencies, work discipline and organizational climate partially or jointly against employee productivity. This study uses quantitative methods to survey techniques. Data collection instrument used was a questionnaire enclosed with Likert scale. This research uses a random sample of the number of respondents is 72 employees. Data obtained from this study will be analyzed using statistical methods with SPSS version 19 for Windows. The results of this study indicate that There is a positive and significant influence between the competence leader (X1) on the productivity of employees (Y) with a correlation coefficient of determination of 0.312 with a simple regression equation = 16,095 + 0,426X1. There is a positive and significant effect of labor discipline (X2) to the satisfaction of productivity of employees (Y) with a correlation coefficient of determination of 0.373 with a simple regression equation = 23.561 + 0,463X2. There is a positive and significant influence between organizational climate (X3) on productivity of employees (Y) with a correlation coefficient of determination of 0.323 with a simple regression equation = 11.292 + 0,687X3. There is a positive and significant influence competence leader (X1), work discipline (X2) and organizational climate (X3) together on productivity (Y), multiple correlation coefficient of determination obtained 0,929 with multiple regression equation = 6.312 + 0,152X1 + 0.257X2+0,306X3. This research is expected to be useful for companies in particular to increase employee productivity maximally. Researchers suggest that corporate management, always improve the competence of leaders, work discipline and organizational climate so that employee productivity increases in the future.
Analisa Sistem Informasi Pelayanan Publik Pada Kecamatan Neglasari Kota Tangerang Arif Marjuki; Turki Salim; Suci Fitriyani Drajat
CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) Vol 7 No 2 (2021): CICES
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (845.85 KB) | DOI: 10.33050/cices.v7i2.1591

Abstract

Rapid progress in information technology is increasing year by year. The role of millennials as "Agents of Change" is very influential on changes in information technology in the future. The purpose of this research is to research and make changes from an ongoing system to a system that can be more controlled, better and more efficient. The problem faced by the current system is that there is a community behavior, namely the lack of human resources. The barcode of the residence certificate has not been updated with Family Cards, old ID cards, lack of reporting of deaths and births, people prefer manuals, limited officers and many who have not used technology. Then, socialization needs to be further improved. The solution that can be proposed is that the website that is created already has a menu for socialization to residents of Neglasari District, Tangerang City to make it easier for residents to make ID cards and Family Cards. The results of the research that have been researched are that with the proposed system, the public can make it easier, safer and free of charge in submitting online.