Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Mutawasith: Jurnal Hukum Islam
Rahardi Mahardika
Sekolah Tinggi Agama Islam Miftahul Huda Al-Azhar Banjar, Indonesia
Religion

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI PEMASARAN WISATA HALAL Rahardi Mahardika
Mutawasith: Jurnal Hukum Islam Vol 3 No 1 (2020)
Publisher : Prodi Hukum Ekonomi Syariah (Muamalah)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (532.484 KB) | DOI: 10.47971/mjhi.v3i1.187

Abstract

Halal tourism is one form of culture-based tourism that prioritizes Islamic values ​​and Sharia and of course the ending that is expected is the emergence of superior moral personality as its basic foundation. As a new concept in the tourism industry, of course, sharia tourism requires further development and a more comprehensive understanding of the collaboration of Islamic values ​​that are cooled in halal tourism activities. With the largest Muslim population in the world, Indonesia is one of the largest Halal tourism industry markets in the world and this should be realized by tourism businesses in Indonesia, this is because the development of sustainable Halal tourism will be able to provide a significant economic contribution to all actors involved in it. Online information is currently the main influence in consumer decision making (in this case tourism service users) in almost all major markets, therefore e-marketing is expected to make the pathway as the right product marketing strategy in terms of providing efficient and effective information. for potential consumers who are evenly distributed.
Co-Authors